Kevin Vanthournout

Critic
DISC Type : C

Head of Marketing & Digital at Metagenics

London Area, United Kingdom

Overview

Kevin has no verified overview

Personality Overview

Precise

ROI Driven

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Kevin has no verified topics they care about

Media Appearances

Kevin has no verified media appearances

Work History

2-2024
Head of Marketing & Digital at Metagenics
11-2022 - 2-2024
Chief Marketing Officer at Connections
9-2020 - 11-2022
Marketing Consultant and Advisor at Self-employed
11-2016 - 9-2020
Director Marketing & Digital IQOS at Philip Morris International
9-2015 - 11-2016
Brand Director Marlboro at Philip Morris International

Education

2001 - 2002
Master's degree from Vlerick Business School
10-1997 - 7-2001
Master of Science from Ghent University

More Information

Social Presence :

Prographics :

Exp : 12 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Marketing & Digital at Metagenics
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Kevin

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Kevin take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Kevin

Personality Compatibility


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