Kevin Wajer

Questioner
DISC Type : c

VP, Global Business Development at Genesis Research Group

Greater Boston, United States

Overview

Kevin Wajer is the Vice President of Global Business Development at Genesis Research Group, where he specializes in Real-World Evidence (RWE), HEOR, and Market Access solutions. His career is focused on business development within the pharmaceutical and biotech industries, and he holds a Bachelor of Science from Bentley University.

Outside of his professional life, Kevin is an Eagle Scout, an achievement that reflects a strong foundation in leadership, perseverance, and community service. This suggests an appreciation for structured development and outdoor activities.

Unique fact: He has consistently worked in roles focused on Real-World Data and Evidence for over a decade.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Real-World Evidence
His entire career, from QuintilesIMS to his current VP role at Genesis Research Group, is centered on Real-World Evidence and Data.
Life Sciences BD
He has held progressively senior business development roles at major life sciences service companies like ICON, Evidera, and Walgreens.
Clinical Trial Innovation
His experience at Walgreens focused on clinical trial recruitment and decentralized studies, indicating an interest in modernizing clinical research.

Media Appearances

Kevin has no verified media appearances

Work History

3-2026
VP, Global Business Development at Genesis Research Group
10-2024 - 2-2026
Executive Director Business Development - Biotech RWE at Evidera
12-2022 - 10-2024
Account Director at Walgreens Clinical Trials
6-2017 - 12-2022
Director Business Development, Commercialisation & Outcomes at ICON plc
3-2012 - 6-2017
Business Development - Real World Insights/Medical and Scientific Solutions at QuintilesIMS

Education

1983 - 1987
Bachelor of Science (BS) from Bentley University

More Information

Social Presence :

Prographics :

Exp : 36 Location : Greater Boston, United States Job Level : Senior Designation : VP, Global Business Development at Genesis Research Group
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kevin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kevin take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kevin

Personality Compatibility


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