Kevin Worobec

Questioner
DISC Type : c

Global GTM AI & Software Leader at Zebra Technologies

United States

Overview

Kevin is a Global Go-to-Market AI and Software Leader with over 25 years of experience in AI-based commerce, data integration, and supply chain innovation. He drives international growth strategies by building passionate, results-driven teams. He holds a BS from the University of Wisconsin-La Crosse.

Outside of his professional focus on technology and commerce, Kevin shows a keen interest in supporting the next generation. He actively promotes opportunities for students, such as sharing information about college scholarships to help them with their educational pursuits.

He once solved a personal budgeting problem with his wife by highlighting the need for detailed, item-level data on bank statements—a concept central to his professional work.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

GTM AI Strategy
His current role and headline identify him as a Global GTM AI & Software Leader, focused on bringing AI-based commerce solutions to market.
Supply Chain Innovation
His background includes market development at Blue Yonder, a leader in AI-driven supply chain platforms, and working with global logistics.
eCommerce Data
Serves as an advisor for Itembase, which specializes in eCommerce transaction data connectivity, a topic he has posted about frequently.

Media Appearances

Kevin has no verified media appearances

Work History

9-2025
Global GTM AI & Software Leader at Zebra Technologies
8-2017
Advisory at Itembase
9-2025
Market Development at Blue Yonder
Business Consulting at Excellis Health Solutions
8-2008 - 7-2017
Business & Market Development Executive at Retail Solutions, Inc.

Education

1992 - 1996
BS from University of Wisconsin-La Crosse

More Information

Social Presence :

Prographics :

Exp : 17 Location : United States Job Level : Mid-senior Designation : Global GTM AI & Software Leader at Zebra Technologies
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kevin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kevin take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kevin

Personality Compatibility


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