Mike Mickunas

Trailblazer
DISC Type : DI

Academic Program Director, MSMRA Program, Fixed-Term Faculty at Michigan State University

Battle Creek, Michigan, United States

Overview

Mike is an innovative leader in insights and analytics, currently serving as the Academic Program Director for Michigan State Universitys #1 ranked MSMR program. With extensive CPG experience from Kellogg, he is described by colleagues as forward-thinking, collaborative, and pragmatic. He holds an MBA from Michigan State University.

Outside of his academic and advisory roles, Mike is an active individual who enjoys running, biking, and hiking. He also prioritizes spending quality time with his family.

While at Kellogg, he drove significant growth by redirecting $55 million toward high-potential initiatives based on consumer and shopper insights.

Personality Overview

Assertive

Achievement-Oriented

Charismatic

They are charming and can persuade others to support their decisions.  They are not against taking risks and can make tough decisions when required.
 If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Future of Insights
Focuses on integrating data analysis into commercial strategies and has spoken at industry events on building insights-driven cultures.
Commercial Analytics
Passionate about using data to uncover drivers of human behavior and deliver on financial goals, drawing on his leadership experience at Kellogg.
Mentorship & Development
As a program director, he is dedicated to developing the next generation of marketing research professionals and guiding their careers.

Media Appearances

Mike has no verified media appearances

Work History

1-2021
Academic Program Director, MSMRA Program, Fixed-Term Faculty at Michigan State University
7-2020 - 7-2024
Bain External Advisor at Bain & Company
12-2016 - 3-2020
Global Vice President, Commercial Insights and Analytics at Kellogg Company
10-2008 - 12-2016
Global Vice President, Insights and Planning at Kellogg Company
12-2001 - 10-2008
Senior Director, Consumer Insights, US Morning Foods Division at Kellogg Company

Education

Master of Business Administration - MBA from Michigan State University - Eli Broad College of Business
Quantitative Analysis Program from University of Cincinnati Carl H. Lindner College of Business

More Information

Social Presence :

Prographics :

Exp : 28 Location : Battle Creek, Michigan, United States Job Level : Mid-senior Designation : Academic Program Director, MSMRA Program, Fixed-Term Faculty at Michigan State University
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mike

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Mike take some risk or not?

  • If necessary, they will be ready to take risks.

You And Mike

Personality Compatibility


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