Kia Arian

Inquirer
DISC Type : cd

Founder/CEO at Zine

Washington DC-Baltimore Area, United States

Overview

Kia Arian is the founder and CEO of Zine, a boutique agency focused on brand strategy and direct-response marketing for attorneys and trust-based professionals. She leverages her Dan Kennedy copywriting certification to help clients create authentic, story-driven messages. Before marketing, she was a Software Test Engineer for the James Webb Space Telescope project.

Outside of her agency, Kia is deeply interested in personal growth, purpose, and the power of human connection, often discussing these themes on her podcast, "The Results-Driven Life. " She enjoys reading non-fiction, spending time with her children and her Cavalier King Charles Spaniel, and previously considered becoming a Pilates instructor.

Uniquely, Kia transitioned from a technical career in aerospace, working on NASAs Hubble and James Webb Space Telescopes, to founding a marketing and brand development agency.

Personality Overview

Upfront

Hard To Convince

Demanding

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Marketing for Experts
Her agency, Zine, specifically serves attorneys, financial advisors, and other trust-based professionals, focusing on building reputation and commanding attention rather than chasing trends.
Print Marketing
She is a strong advocate for tangible marketing like print newsletters, books, and direct mail, believing it creates a deeper, more personal connection in a digital world.
Authentic Branding
Believes marketing is a relationship, not a funnel. Her philosophy centers on helping clients uncover their true voice and build a legacy, not just a business.

Media Appearances

Kia has no verified media appearances

Work History

8-2004
Founder/CEO at Zine
6-1994 - 8-2004
Software Test Engineer at Space Telescope Science Institute

Education

1990 - 1994
Bachelor of Science (B.S.) from University of Baltimore

More Information

Social Presence :

Prographics :

Exp : 31 Location : Washington DC-Baltimore Area, United States Job Level : N/A Designation : Founder/CEO at Zine
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Insights For Selling To Kia

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kia is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Kia

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kia move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Kia take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Kia

Personality Compatibility


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