Kim Ann King

Trailblazer
DISC Type : DI

Fractional CMO & Marketing Advisor at Self-employed

Sarasota, Florida, United States

Overview

Kim Ann King is a Fractional CMO and marketing advisor specializing in B2B go-to-market strategies for AI and cybersecurity startups. With experience contributing to three IPOs, she focuses on building brand, accelerating revenue, and positioning companies for growth. People who have worked with Kim often describe her as talented, professional, organized, and knowledgeable.

Outside of her consulting work, Kim is actively involved in her community through Jewish philanthropy. She is a member of the Womens Giving Circle of the Jewish Federation Sarasota-Manatee, supporting non-profits in Israel, and holds the Lion of Judah recognition for her contributions.

Kim is the author of "The Complete Guide to B2B Marketing, " published by Pearson Financial Times Press in 2015.

Personality Overview

Informal

Assertive

Charismatic

They are more likely to be open to unproven but exciting technologies.  They are charming and have the ability to align others behind their decisions. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Go-to-Market Strategy
Her entire career is focused on defining and executing go-to-market strategies for B2B tech companies, particularly in AI and cybersecurity.
B2B Tech Marketing
She has decades of experience leading marketing for B2B tech, SaaS, and cybersecurity firms like Cygilant, SiteSpect, and Carbon Black.
Startup Growth
She specializes in advising and helping startups scale, build market credibility, and position themselves for rapid growth or a successful exit.

Media Appearances

Kim has no verified media appearances

Work History

11-2016
Fractional CMO & Marketing Advisor at Self-employed
9-2015 - 11-2016
Vice President of Marketing at Cygilant (formerly EiQ Networks)
12-2007 - 8-2015
Chief Marketing Officer at SiteSpect, Inc.
1-2015 - 5-2015
Author at Self-employed
2-2005 - 12-2007
Director of Marketing Communications at Carbon Black (formerly Bit9)

Education

1981 - 1985
Bachelor of Science (BS) from Boston University
2004 - 2005
Master of Science (MS) from Simmons University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Sarasota, Florida, United States Job Level : Leadership Designation : Fractional CMO & Marketing Advisor at Self-employed
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Insights For Selling To Kim Ann

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently
  • Give them control of the sales process

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kim Ann is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kim Ann

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Kim Ann move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Kim Ann take some risk or not?

  • They can take risks if necessary.

You And Kim Ann

Personality Compatibility


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