Laura Ruiz-Guardiola

Energizer
DISC Type : I

Process Engineer Chocolate at Lindt & Sprüngli USA

Portsmouth, New Hampshire, United States

Overview

Laura Ruiz-Guardiola is a Process Engineer at Lindt & Sprüngli, leveraging her expertise in chocolate technology and process optimization. A graduate of ETH Zürich with both a B. Sc. and M. Sc. , her career has focused on scaling up new recipes, managing innovation projects, and troubleshooting in production for major confectionery brands.

Outside of her direct professional focus, Laura has shown an interest in the broader food and beverage sector, following major industry players like The Coca-Cola Company and The HEINEKEN Company.

During her time at ETH Zurich, she was a research assistant on a project exploring the recycling of plant waste by microbes as an alternative food source for edible insects.

Personality Overview

Enthusiastic

Believer

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Chocolate Technology
Currently works as a Process and Technology Engineer for chocolate at Lindt & Sprüngli, focusing on recipe scale-up, process modification, and production troubleshooting.
Food Innovation
Experienced in managing cross-sectoral projects to optimize recipes, products, and processes from her time at both JOWA AG and Lindt & Sprüngli.
Sustainable Food Sources
As a research assistant at ETH Zurich, she worked on recycling plant waste to be used as a food source for edible insects.

Media Appearances

Laura has no verified media appearances

Work History

9-2024
Process Engineer Chocolate at Lindt & Sprüngli USA
5-2022 - 9-2024
Technology Engineer Chocolate at Lindt & Sprüngli (Schweiz) AG
4-2018 - 4-2022
Technology Engineer Bakery and Confectionery at JOWA AG
7-2017 - 3-2018
Internship in Product Development Convenience at JOWA AG
5-2017 - 6-2017
Research Assistant at ETH Zurich

Education

2015 - 2017
Master of Science (M.Sc.) from ETH Zürich
2011 - 2015
Bachelor of Science (B.Sc.) from ETH Zürich

More Information

Social Presence :

Prographics :

Exp : 8 Location : Portsmouth, New Hampshire, United States Job Level : Middle Designation : Process Engineer Chocolate at Lindt & Sprüngli USA
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Laura

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Laura take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Laura

Personality Compatibility


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