Kim Donohue

Evaluator
DISC Type : sdc

Lead Director, Marketing & Sales Enablement, CVS at CVS Health

Boston, Massachusetts, United States

Overview

Kim is a marketing and communications leader, currently serving as a Lead Director at CVS Health. With an extensive background from Deloitte, she specializes in building brand sector businesses, launching new products, and leading global media teams. People who have worked with her describe her as highly skilled and creative.

Outside of work, she is a published columnist for the Boston Herald and serves as a National Speaker for the American Red Crosss blood donation program. Kim is a mother to three young boys and is deeply involved in her community.

She completed the 2023 Boston Marathon in honor of her husband, a police officer who was critically wounded during the marathon bombing manhunt.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Healthcare Marketing
Her current role at CVS Health and prior experience on the Aetna Brand Team demonstrate a focus on marketing strategy within the healthcare and pharmacy industry.
Brand Building
Her background at both Deloitte and CVS involves creating and executing marketing strategies to grow marketplace share and build brand presence for new and existing products.
Supporting First Responders
Her family's personal experience with the Boston Marathon bombing manhunt connects her closely to the law enforcement and first responder community.

Media Appearances

Kim has no verified media appearances

Work History

7-2025
Lead Director, Marketing & Sales Enablement, CVS at CVS Health
5-2024 - 7-2025
Senior Marketing Manager, Aetna Brand Team at CVS Health
12-2021 - 4-2024
Senior Marketing Manager, Social Media Leader at Analog Devices
2-2008 - 1-2022
Senior Marketing Manager, Brand and Product at Deloitte Consulting

Education

Bachelor of Arts - BA from Manhattan University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Lead Director, Marketing & Sales Enablement, CVS at CVS Health
URL has been copied!

Insights For Selling To Kim

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kim is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kim

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kim move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kim take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kim

Personality Compatibility


Other CVS Health Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.