Kim Leyronnas

Sharpshooter
DISC Type : DC

Lead Online Marketing at Zenya

Veldhoven, North Brabant, Netherlands

Overview

Kim Leyronnas is a Lead Online Marketing professional at Zenya with over 20 years of experience, specializing in integrating paid media, content, and automation in B2B SaaS. She holds a professional certificate in Generative AI for Marketing and is described by colleagues as a reliable, innovative, and deeply knowledgeable expert.

She is a firm believer in continuous learning and is known for her system-oriented thinking, quickly identifying bottlenecks to advance projects. Described as an autodidact, she enjoys diving deep into subjects, which has earned her the affectionate title of "subject matter fanatic" from peers.

She recently designed and facilitated a company workshop on "Brainstorming with AI, " actively driving the adoption of new technologies within her organization.

Personality Overview

Thorough Evaluator

ROI Driven

Precise But Practical

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

AI in Marketing
Holds a certificate in Generative AI for Marketing and actively facilitates workshops on using AI to make marketing more effective and intelligent.
Scalable Growth
Develops scalable, end-to-end marketing processes that contribute to measurable growth, with a strong focus on data-informed decisions and process improvement.
Data-Informed Strategy
Connects data from paid channels, content, and automation to generate insights and optimize campaigns for lead generation and higher visibility.

Media Appearances

Kim has no verified media appearances

Work History

2-2023
Lead Online Marketing at Zenya
1-2021 - 2-2023
Sr. Online Marketeer SEA/SEO at Zenya
6-2019 - 12-2020
Online Marketeer SEA/SEO at Bierens Incasso Advocaten
4-2018 - 5-2019
Sr. Online Marketeer at Max ICT BV
4-2017 - 3-2018
Content Marketeer (SEO, E-mail & Social) at 50five

Education

2000 - 2005
MBO from SintLucas
1995 - 2000
HAVO from Van Maerlantlyceum

More Information

Social Presence :

Prographics :

Exp : 9 Location : Veldhoven, North Brabant, Netherlands Job Level : Middle Designation : Lead Online Marketing at Zenya
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Insights For Selling To Kim

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kim is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kim

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Kim move?

  • If convinced, they can reach decisions quite fast.
  • Can Kim take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Kim

Personality Compatibility


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