Kim St. Lawrence

Enthusiast
DISC Type : i

President, Product & Strategy at BLR

Greater Boston, United States

Overview

Kim St. Lawrence leads product vision and execution as President of Product and Strategy at BLR. With a background that includes serving as Chief Marketing Officer, she combines analytical rigor with creative storytelling. Kim holds a Bachelor of Arts from Colby-Sawyer College and is a published author.

She built a successful early career in television production in the Boston market, earning accolades for her work. Her experience includes producing a winter travel series for NBC Sports Boston and a feature-length documentary about aspiring fitness competitors, showcasing a passion for compelling narratives.

Unique fact: Kim is a New England Emmy Award and a Telly Award-winning television producer.

Personality Overview

Amiable & Agreeable

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Product Vision & Strategy
As President of Product and Strategy, she is directly responsible for driving BLR's product vision, execution, and alignment with company strategy.
Creative Storytelling
Her background as a published author and award-winning television producer highlights a core skill in building compelling narratives to drive business.
Marketing Leadership
Previously served as Chief Marketing Officer for Simplify Compliance and Events Marketing Director, managing strategy for hundreds of annual events.

Media Appearances

Kim has no verified media appearances

Work History

8-2023
President, Product & Strategy at BLR
7-2015 - 3-2018
Events Marketing Director at BLR
3-2013
Chief Marketing Officer at Simplify Compliance
3-2013 - 7-2015
Marketing Manager at HealthLeaders Media
9-2011 - 9-2020
Television Correspondent at BCN Productions: The Mountain Report

Education

2005 - 2009
Bachelor of Arts from Colby-Sawyer College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Boston, United States Job Level : Leadership Designation : President, Product & Strategy at BLR
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Insights For Selling To Kim

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kim is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Kim

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Kim move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Kim take some risk or not?

  • They can take some low-probability risks if needed.

You And Kim

Personality Compatibility


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