Kimberly Bordeaux

Enthusiast
DISC Type : i

Director of Marketing & Communications at SBM Life Science

St Louis, Missouri, United States

Overview

Kimberly is a marketing strategy leader with over 15 years of experience executing brand, media, and loyalty initiatives for companies like Toyota and Bayer. Holding a Bachelor of Fine Arts, she specializes in creative development and user experience. Colleagues describe her as sensible, detail-oriented, and exceptionally cool under pressure.

Based on her Fine Arts degree, Kimberly likely has a strong appreciation for visual design and creative expression. Her past marketing role for a holistic pet food company suggests a potential interest in animal wellness. Colleagues also praise her calming influence and humorous approach to project management.

One colleague noted that her incredible eye for design and typography consistently elevated good work to the level of great.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Brand Marketing
Has over 15 years of experience leading successful brand, media, and acquisition strategies for major national brands like Enterprise Rent-A-Car, Toyota, and HP.
Digital User Experience
Holds a certification in User-Centered Analysis and Design and has previously served as a Director of User Experience.
Content Strategy
Focuses on developing and executing digital strategy, including content marketing, social media campaigns, and marketing automation to drive ROI.

Media Appearances

Kimberly has no verified media appearances

Work History

7-2020
Director of Marketing & Communications at SBM Life Science
10-2013 - 7-2020
Director of Digital Strategy at Cannonball
1-2012 - 10-2013
Digital Marketing Manager at Nature's Variety
4-2010 - 10-2011
Director of User Experience/Creative Director at Maritz
5-2009 - 4-2010
National/Digital Marketing Manager at Save-A-Lot - Supervalu

Education

BFA from University of Missouri-Saint Louis
User-Centered Analysis and Design from Human Factors International

More Information

Social Presence :

Prographics :

Exp : 16 Location : St Louis, Missouri, United States Job Level : Mid-senior Designation : Director of Marketing & Communications at SBM Life Science
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Insights For Selling To Kimberly

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kimberly is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Kimberly

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Kimberly move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Kimberly take some risk or not?

  • They can take some low-probability risks if needed.

You And Kimberly

Personality Compatibility


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