Kin Maclachlan in

Kin Maclachlan

Login to view DISC.
Director Product Marketing Corporate Markets and Publishing Solutions at Wiley
📍 Greater Cambridge Area, United Kingdom

Kin Maclachlan is the Director of Product Marketing at Wiley, with nearly 20 years of experience in brand strategy for companies like Cambridge University Press and Unilever. Colleagues describe her as a talented, collaborative, and commercially-intuitive leader. She holds a marketing certification from MiniMBA.

Her brand strategy experience is incredibly diverse, having worked on products ranging from chocolate and shampoo to insurance and funeral services.

Read the full overview →
Experience
25 Years
Current Role
Director Product Marketing Corporate Markets and Publishing Solutions
Job Level
Mid-senior
Location
Greater Cambridge Area, United Kingdom
Personality Overview

How Kin shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Kin cares about

AI in Publishing
Believes AI is the best thing to happen to academic publishing, as it leverages the trusted, peer-reviewed research that publishers hold.
Modernizing Legacy Tech
She has identified decades-old legacy systems as a major factor slowing down academic publishers, believing they are no longer fit for purpose.
+4 more topics Login to view topics
Career

Work history

10-2025
Director Product Marketing Corporate Markets and Publishing Solutions
Wiley
9-2024 - 10-2025
Director Product Marketing, Publishing Solutions
Wiley
9-2021 - 9-2024
Senior Global Marketing Manager
Cambridge University Press & Assessment
2-2007 - 9-2021
Managing Partner
Butterfly Effect Intelligence
1-2007 - 9-2021
Senior Strategy Consultant
Butterfly Effect Intelligence
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2023 - 12-2023
Certification
MiniMBA
1-1997 - 12-2000
Bachelor's degree
Durban University of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Wiley Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Kin. Free, 10 seconds.