Kirsten Hogan

Enthusiast
DISC Type : i

Chief Retail Officer at Dr. Squatch

Greater Boston, United States

Overview

Kirsten Hogan is the Chief Retail Officer at Dr. Squatch, leveraging deep expertise in the CPG industry from a 19-year career at United Natural Foods. She specializes in retail strategy, distribution, and supplier development, with a BA from Boston College.

Passionate about industry and community service, she has held governance roles as a past Division Board Chair for the Central Massachusetts March of Dimes. Additionally, she served as a board member for the Specialty Food Association.

She was named a 2014 "Women Of Influence In The Food Industry" by the Griffin Report.

Personality Overview

Non-Confrontational

Optimistic

Consensus Focused

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Retail Growth Strategy
As Chief Retail Officer, her focus is on expanding Dr. Squatch's footprint and navigating the complexities of the retail landscape.
Emerging CPG Brands
At UNFI, she launched an incubator program for emerging suppliers and has a demonstrated passion for helping high-growth companies succeed.
eCommerce & Distribution
Previously led the eCommerce and Wellness channels for UNFI, a multi-billion dollar distributor, driving significant growth and managing complex P&L responsibilities.

Media Appearances

Kirsten has no verified media appearances

Work History

3-2025
Chief Retail Officer at Dr. Squatch
6-2021 - 3-2025
Head of Retail at Dr. Squatch
2019 - 6-2024
Co-Founder at Sana Sano Growth & Innovation Partners
2017 - 2019
President, Wellness & eCommerce at United Natural Foods
2016 - 2017
National Vice President, Retail Services at United Natural Foods

Education

BA from Boston College

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Boston, United States Job Level : Leadership Designation : Chief Retail Officer at Dr. Squatch
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Insights For Selling To Kirsten

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsten is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Kirsten

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Kirsten move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Kirsten take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Kirsten

Personality Compatibility


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