Bruce Stubbs

Energizer
DISC Type : I

Retired at Not applicable1

New Alexandria, Virginia, United States

Overview

Bruce Stubbs is a distinguished national and maritime security strategist, formerly a member of the Senior Executive Service. His career highlights include serving as the Deputy Under Secretary of the Navy (Acting) and being a principal author of the National Strategy for Maritime Security. He holds an M. A. with Distinction from the U. S. Naval War College.

Following his retirement from extensive service with the U. S. Navy and Coast Guard, he remains an active writer and commentator on naval strategy and force planning. His work continues to influence discussions on maritime security and national defense, contributing to publications and strategic dialogues.

Unique fact: He served a combat tour with the U. S. Navy in Vietnam during the 1972 Easter Offensive and later commanded a major Coast Guard cutter.

Personality Overview

Enthusiastic

Big Picture Person

Full Of Energy

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Maritime Security Strategy
As a principal author of the National Strategy for Maritime Security, he has foundational expertise in shaping U. S. policy and continues to write on the topic.
Naval Force Planning
His recent articles focus on the complexities of Navy force planning, shipbuilding, and integrating the U. S. Coast Guard into the national maritime dominance strategy.
National Security Policy
Served on the National Security Staff and advised the Secretary of the Navy, indicating deep involvement in high-level national security and foreign policy issues.

Media Appearances

Bruce has no verified media appearances

Work History

10-2022
Retired at Not applicable1
10-2016 - 9-2022
Director Navy Strategy Division OPNAV N-50/N72 at Office of the Chief of Naval Operations
6-2011 - 10-2016
Deputy Director, Strategy and Policy Division OPNAV N51B at Chief of Naval Operations
1-2009 - 5-2009
Deputy Under Secretary of the Navy (Acting) at Secretary of the Navy
6-2008 - 5-2011
Director, DoD Executive Agent for Maritime Domain Awareness at Secretary of the Navy

Education

1990 - 1991
MA with Distinction from U.S. Naval War College
1977 - 1978
Master of Business Administration (MBA) from University of Washington (Seattle)

More Information

Social Presence :

Prographics :

Exp : 25 Location : New Alexandria, Virginia, United States Job Level : N/A Designation : Retired at Not applicable1
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Bruce

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Bruce take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Bruce

Personality Compatibility


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