Kirsten Newbold-Knipp

Trailblazer
DISC Type : DI

Chief Operating Officer at Red Oak

Austin, Texas, United States

Overview

Kirsten Newbold-Knipp is the Chief Operating Officer at Red Oak, specializing in go-to-market strategy, leadership development, and scaling SaaS companies. An MIT Sloan and Cornell graduate, she has experience with multiple IPOs and M&A events. Colleagues describe her as thoughtful, analytical, and a "force of nature. "

She is passionate about womens financial empowerment and advocates for greater curiosity and confidence in investing. In her personal time, she enjoys travel and connecting with people, with conversations spanning from AI innovations to karaoke.

Interesting fact: She co-founded a company that invented a clasp to prevent losing wedding rings after her husband misplaced his just days after their honeymoon.

Personality Overview

Achievement-Oriented

Informal

Values Relationships

They will fight for you if they come to believe in you.  A combination of speed and relationship gets the best response from them. They are more likely to accept new and exciting technologies.

Topics They Care About

AI in Financial Services
Her current role at Red Oak focuses on applying AI to enhance compliance and marketing for financial services firms, a key topic in her professional discussions.
Go-to-Market Strategy
A core theme of her career, she has extensive experience leading GTM motions at multiple high-growth tech companies like HubSpot and FullStory.
Leadership & Mentorship
She has personally mentored over two dozen professionals into VP and C-suite roles and is recognized for her people-centered leadership style.

Media Appearances

Red Oak Appoints Kirsten Newbold‑Knipp as Chief Operating Officer to Advance Growth and Integration Strategy. Featured in PR Newswire

See Now

Work History

11-2025
Chief Operating Officer at Red Oak
7-2020
Limited Partner & CEO Advisor at Stage 2 Capital
10-2018
Venture Partner - Investor, Advisor, Diligence at NextGen Venture Partners
5-2025
Startup Mentor at Ministry of Awesome
7-2023 - 5-2025
Chief Executive Officer, Board Member at AskNicely

Education

8-2001 - 5-2003
MBA from MIT Sloan School of Management
9-1994 - 5-1997
BS from Cornell University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Austin, Texas, United States Job Level : Leadership Designation : Chief Operating Officer at Red Oak
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Insights For Selling To Kirsten

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently
  • Give them control of the sales process

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsten is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kirsten

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Kirsten move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Kirsten take some risk or not?

  • If necessary, they will be ready to take risks.

You And Kirsten

Personality Compatibility


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