Roxi Nicolussi

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DISC Type : DC

Innovation and Design Strategy at The Big Bold Co.

Greater Toronto Area, Canada

Overview

Roxi Nicolussi is a futurist, innovation strategist, and founder of The Big Bold Co. , with a Master of Design in Strategic Foresight. Her expertise in service design and customer experience, honed at Spotify and Shopify, is sought by companies like Google and IBM. Colleagues describe her as passionate and energetic.

Outside of work, Roxi is a vocal advocate for womens empowerment and queer leadership. She is an avid world traveler who has lived in five countries and enjoys surfing, dancing, and fostering dogs. Roxi also hosts the "Big Bold Podcast, " where she discusses personal development, confidence, and design.

An accidental bold move in a salary negotiation early in her career resulted in her becoming a six-figure business owner overnight, a pivotal moment that reshaped her entire professional path.

Personality Overview

Precise But Practical

Thorough Evaluator

ROI Driven

They are not always relationship oriented.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Strategic Foresight
As a futurist with a Master's degree in this field, she helps companies navigate change and plan for the future, a core theme in her consulting and speaking engagements.
Women's Empowerment
Through her company and coaching, she is on a mission to empower women to make bold moves in their careers and lives, a topic she frequently discusses in interviews.
Ethical & Humane Tech
She speaks about the responsibility designers have in shaping the future and advocates for creating technology that is humane and solves problems in the right way.

Media Appearances

About Roxi. Featured in The Big Bold Co.

See Now

Work History

Innovation and Design Strategy at The Big Bold Co.
10-2021
Design Research Projects at The Big Bold Co.
10-2021
Speaking Engagements at The Big Bold Co.
2-2023 - 2-2024
Staff Service Designer at Spotify
10-2022 - 1-2023
Lead Design Strategist, End-to-End Experience at eBay

Education

Master of Design from OCAD University
2020 - 2020
Advanced Product Management Certificate from Product Faculty

More Information

Social Presence :

Prographics :

Exp : 1 Location : Greater Toronto Area, Canada Job Level : N/A Designation : Innovation and Design Strategy at The Big Bold Co.
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Insights For Selling To Roxi

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roxi is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Roxi

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Roxi move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Roxi take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Roxi

Personality Compatibility


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