Kirsten Vaughan
Login to view DISC.Kirsten is the Senior Manager of Shopper Creative at The Coca-Cola Company, where she leads creative strategy for retail channels. Her expertise lies in blending brand storytelling, shopper marketing, and technology to create engaging consumer experiences. She holds both a bachelors and a masters degree from The University of Georgia.
Drawing on her background in digital strategy and customer marketing at firms like Kimberly-Clark Professional, she is passionate about exploring how data and creativity can intersect. She enjoys turning brand strategies into accessible and personal moments that resonate with audiences and drive commercial results, both online and at the shelf.
She championed the Kimberly-Clark ICON™ Collection for the Innovation of the Year award at the 2022 ISSA Show.
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