Kirsten Vaughan

Observer
DISC Type : ci

Senior Manager, Shopper Creative at The Coca-Cola Company

Alpharetta, Georgia, United States

Overview

Kirsten is the Senior Manager of Shopper Creative at The Coca-Cola Company, where she leads creative strategy for retail channels. Her expertise lies in blending brand storytelling, shopper marketing, and technology to create engaging consumer experiences. She holds both a bachelors and a masters degree from The University of Georgia.

Drawing on her background in digital strategy and customer marketing at firms like Kimberly-Clark Professional, she is passionate about exploring how data and creativity can intersect. She enjoys turning brand strategies into accessible and personal moments that resonate with audiences and drive commercial results, both online and at the shelf.

She championed the Kimberly-Clark ICON™ Collection for the Innovation of the Year award at the 2022 ISSA Show.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Shopper Marketing
Her current role focuses on leading creative strategy and execution for shopper marketing initiatives across retail channels for The Coca-Cola Company.
Creative Brand Strategy
She is passionate about creating marketing that is both "creatively inspiring and commercially effective, " combining storytelling with technology to drive results.
Digital Marketing
Previously worked as a Senior Digital Strategist, leading teams to orchestrate national full-funnel digital strategies for key agency accounts.

Media Appearances

Kirsten has no verified media appearances

Work History

8-2025
Senior Manager, Shopper Creative at The Coca-Cola Company
11-2020 - 7-2025
North America Senior Customer Marketing Manager at Kimberly-Clark Professional
10-2019 - 11-2020
Director of Key Accounts at TriMark Digital
12-2017 - 10-2019
Senior Digital Strategist at TriMark Digital
11-2015 - 7-2017
Emerging Media Specialist at HoneyBaked Ham

Education

2015 - 2017
Master’s Degree from The University of Georgia
2008 - 2012
BS from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 12 Location : Alpharetta, Georgia, United States Job Level : Middle Designation : Senior Manager, Shopper Creative at The Coca-Cola Company
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Insights For Selling To Kirsten

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsten is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Kirsten

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kirsten move?

  • They like to analyze well and then make their decisions.
  • Can Kirsten take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Kirsten

Personality Compatibility


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