Kirstie Buchanan

Pioneer
DISC Type : IDS

Marketing Director at Cantarus

United Kingdom

Overview

Kirstie Buchanan is the Marketing Director at Cantarus, with over 20 years of experience in digital marketing, brand strategy, and partnerships. A Fellow of the RSA and a DADI Award winner, she is known for building high-performing teams and shaping go-to-market strategies. Colleagues describe her as driven, organized, and a catalyst for successful partnerships.

Kirstie is a passionate advocate for purpose-led marketing, inclusive leadership, and developing the next generation of digital talent. She actively mentors emerging leaders and serves as Co-Chair of BIMA North West and a board advisor for the School of Digital Arts (SODA) in Manchester, helping to shape the future of digital education.

She has driven over £8 million in revenue throughout her career through partner-led initiatives.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Strategic Partnerships
Her career is defined by creating commercially driven, long-term business relationships and partner-led initiatives that have generated millions in revenue.
Sustainability in Tech
As a member of the Umbraco Sustainability Council, she is passionate about digital sustainability and promoting B Corp accreditation within the agency world.
Digital Education
Serves on the advisory board for Manchester's School of Digital Arts (SODA), actively working to shape the future of digital education and talent.

Media Appearances

Kirstie has no verified media appearances

Work History

6-2025
Marketing Director at Cantarus
1-2025 - 6-2025
Head of Marketing (Fractional) at Cantarus
5-2024
Dot Connector and Growth Consultant at Kirstie B Consulting Limited
9-2020 - 5-2024
Growth & Partnerships Director at cti digital
8-2019 - 9-2020
Sales & Marketing Director at cti digital

Education

1982 - 1986
Education details unavailable from Madras College St Andrews

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Mid-senior Designation : Marketing Director at Cantarus
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Insights For Selling To Kirstie

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirstie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Kirstie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Kirstie move?

  • They are generally fast movers and can take quick decisions
  • Can Kirstie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Kirstie

Personality Compatibility


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