Kirsty Allen

Go-getter
DISC Type : d

Senior Copywriter at Leeds-List.com

Worksop, England, United Kingdom

Overview

Kirsty is a Senior Copywriter at Leeds-List. com, specializing in SEO, content optimization, and performance-led commercial campaigns. She holds certifications in Technical SEO from Semrush and Google Ads Measurement. People who have worked with her often describe her as an "outstanding" and "excellent" copywriter and marketer.

Outside of her professional work, Kirsty is passionate about grassroots sports, having been actively involved with the Worksop Town Ladies Football Club. She also shows a keen interest in local lifestyle and culture, particularly the Leeds hospitality scene, and enjoys writing about her city.

She is a strong advocate for using storytelling to address senior loneliness and mental health.

Personality Overview

Self-Confident

Challenger

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Search-Led Content
Her core expertise is combining audience insight with SEO and content strategy to create campaigns that engage readers and drive commercial outcomes for brands.
Commercial Campaigns
She focuses on developing multi-channel content campaigns that are directly aligned with client objectives, seasonal trends, and achieving commercial goals.
Grassroots Football
She has been personally involved with Worksop Town Ladies Football Club, highlighting her passion for supporting local, community-level sports.

Media Appearances

Kirsty Allen – Leeds-List.com Journalist Profile. Featured in Muck Rack

See Now

Work History

12-2022
Senior Copywriter at Leeds-List.com
1-2022 - 11-2022
Marketing Manager at CreativeRace
5-2018 - 1-2022
Marketing Manager/Head of Operations at Digital Media Team | eCommerce Marketing Experts
10-2015 - 5-2018
Head of Content at Digital Media Team | eCommerce Marketing Experts
3-2015 - 11-2015
Creative Copywriter at Dial2Donate

Education

2011 - 2012
PG Dip/MA from The University of Salford
2007 - 2010
BA (Hons) from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Worksop, England, United Kingdom Job Level : N/A Designation : Senior Copywriter at Leeds-List.com
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Insights For Selling To Kirsty

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsty is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Kirsty

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kirsty move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Kirsty take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Kirsty

Personality Compatibility


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