Kirsty Bath

Doer
DISC Type : ds

Account Executive at IMA

Greater Leeds Area, United Kingdom

Overview

Kirsty Bath is an Account Executive at IMA, where she has grown from a Junior Account Executive role. She leverages her background in fashion marketing, holding a BA Hons in the subject from Leeds Beckett University, to support client needs at the full-service global agency.

Based on her profile, Kirsty maintains a connection with her alma mater, Leeds Beckett University. She also shows a professional interest in major global brands like adidas, following their work and presence in the market.

Her specific academic background in fashion marketing provides her with a unique creative lens within the agency.

Personality Overview

Results Focused

Long-term Focused

Strategic Planner

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Career Progression
She recently celebrated a promotion from Junior Account Executive to Account Executive at IMA, showing a focus on professional growth within her company.
Fashion Marketing
Holds a Bachelor's degree with honors in Fashion Marketing, indicating a foundational expertise and interest in the creative and commercial aspects of the fashion industry.
Creative Content Strategy
[Predicted] Works for IMA, an agency fuelled by creativity and content to help brands gain and maintain attention in a competitive landscape.

Media Appearances

Kirsty has no verified media appearances

Work History

6-2025
Account Executive at IMA
8-2023
Junior Account Executive at IMA
5-2019
Food Service Assistant at Sodexo

Education

9-2020 - 5-2023
BA Hons Fashion Marketing from Leeds Beckett University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Leeds Area, United Kingdom Job Level : Middle Designation : Account Executive at IMA
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Insights For Selling To Kirsty

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsty is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kirsty

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kirsty move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kirsty take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kirsty

Personality Compatibility


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