Antony Gore

Enigma
DISC Type : cid

Head of Group Marketing Services and Retail Marketing at Just Group plc

Watford, England, United Kingdom

Overview

Antony Gore is a seasoned marketing leader with a long tenure at Just Group plc, where he currently heads Group Marketing Services and Retail Marketing. His expertise is rooted in developing and managing campaigns for the financial services sector, particularly within the retirement industry. He is a graduate of The University of Sheffield.

Antony demonstrates a keen interest in social issues pertinent to his industry, such as promoting an age-positive society. He stays informed on current events through sources like the BBC, indicating a broader awareness of the world outside his immediate professional sphere.

He holds a Post Graduate Diploma in Marketing from The Chartered Institute of Marketing.

Personality Overview

Hard To Convince

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Retirement Income
Works for a company specializing in retirement solutions and actively shares content related to retirement income strategies.
Financial Marketing
His career has been dedicated to marketing in the financial services and retirement sector, from campaign management to senior leadership.
Combating Ageism
He has publicly shared and supported the "Age Without Limits" movement, showing an interest in positive aging.

Media Appearances

Antony has no verified media appearances

Work History

7-2016
Head of Group Marketing Services and Retail Marketing at Just Group plc
7-2014 - 7-2016
Head of Marketing Services at Just Retirement
7-2012 - 6-2014
Marketing Services Manager at Just Retirement
1-2008 - 6-2012
Marketing Manager at Just Retirement
4-2007 - 12-2007
Senior Account Manager (interim) at Tangible Financial

Education

Antony has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Watford, England, United Kingdom Job Level : Mid-senior Designation : Head of Group Marketing Services and Retail Marketing at Just Group plc
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Insights For Selling To Antony

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antony is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Antony

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Antony move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Antony take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Antony

Personality Compatibility


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