Kirsty Jagielko in

Kirsty Jagielko

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Business Advisor at UK Business Advisors
📍 Glasgow, Scotland, United Kingdom

Kirsty Jagielko is a Fractional CMO and Director at ThrivePath, specializing in impactful go-to-market strategies for B2B SMEs. She has a track record of driving significant ARR growth and exceeding revenue targets for new products. Her experience spans over 20 years in strategic growth for companies in the healthcare, wellbeing, and tech sectors.

Outside of her marketing roles, Kirsty is a mentor for tech professionals and innovators, providing guidance on marketing and product development. She is an active learner, recently attending conferences to stay current on technology. A 2008 article also shows she participated in a half-marathon, suggesting an interest in running.

Interesting fact: Kirsty has recently been a vocal advocate for switching from ChatGPT to Claude for its superior marketing capabilities.

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Experience
20 Years
Current Role
Business Advisor
Job Level
Mid-senior
Location
Glasgow, Scotland, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Kirsty cares about

Go-to-Market Strategy
Her core focus is helping scaling B2B businesses go to market with impact, shifting the narrative from feature-led to value-led.
B2B Revenue Growth
Her professional headline and experience highlight her expertise in helping B2B SMEs drive revenue growth, citing 33% YoY ARR growth in past roles.
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Career

Work history

11-2025
Business Advisor
UK Business Advisors
6-2025
Fractional CMO
archangel®
12-2024
Director
ThrivePath
9-2024 - 11-2024
Marketing Director
eyebright Ltd
11-2023 - 8-2024
Chief Growth Officer
Plumm
In the press

Media appearances

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Education
BA Arts & Social Sciences
University of Strathclyde
Post Graduate Diploma in Human Resource Management
Glasgow Caledonian University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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