Kirsty Jagielko

Visionary
DISC Type : Ds

Business Advisor at UK Business Advisors

Glasgow, Scotland, United Kingdom

Overview

Kirsty Jagielko is a Fractional CMO and Director at ThrivePath, specializing in impactful go-to-market strategies for B2B SMEs. She has a track record of driving significant ARR growth and exceeding revenue targets for new products. Her experience spans over 20 years in strategic growth for companies in the healthcare, wellbeing, and tech sectors.

Outside of her marketing roles, Kirsty is a mentor for tech professionals and innovators, providing guidance on marketing and product development. She is an active learner, recently attending conferences to stay current on technology. A 2008 article also shows she participated in a half-marathon, suggesting an interest in running.

Interesting fact: Kirsty has recently been a vocal advocate for switching from ChatGPT to Claude for its superior marketing capabilities.

Personality Overview

Risk Tolerant

Direct & Assertive

Goal-Oriented

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Go-to-Market Strategy
Her core focus is helping scaling B2B businesses go to market with impact, shifting the narrative from feature-led to value-led.
B2B Revenue Growth
Her professional headline and experience highlight her expertise in helping B2B SMEs drive revenue growth, citing 33% YoY ARR growth in past roles.
AI Marketing Tools
She has recently posted about cancelling her ChatGPT subscription to go "all in on Claude, " indicating a strong interest in advanced AI for marketing.

Media Appearances

Kirsty has no verified media appearances

Work History

11-2025
Business Advisor at UK Business Advisors
6-2025
Fractional CMO at archangel®
12-2024
Director at ThrivePath
9-2024 - 11-2024
Marketing Director at eyebright Ltd
11-2023 - 8-2024
Chief Growth Officer at Plumm

Education

BA Arts & Social Sciences from University of Strathclyde
Post Graduate Diploma in Human Resource Management from Glasgow Caledonian University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Glasgow, Scotland, United Kingdom Job Level : Mid-senior Designation : Business Advisor at UK Business Advisors
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Insights For Selling To Kirsty

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsty is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kirsty

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kirsty move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kirsty take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kirsty

Personality Compatibility


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