Kirsty Light

Questioner
DISC Type : c

Senior Digital Designer at The Regatta Group

Barnton, England, United Kingdom

Overview

Kirsty Light is a Senior Digital Designer at The Regatta Group, leveraging a background that spans both digital and print design. A graduate of the University of Wolverhampton, her experience includes roles at Craghoppers and Sigma Sports, focusing on marketing and e-commerce design.

Early in her career, Kirsty gained valuable experience working as a freelance graphic designer for the major food and beverage company Cadbury.

Personality Overview

Systematic

Cautious & Analytical

Price-Sensitive

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Digital Design
Her current and recent roles as a Senior Digital Designer at The Regatta Group and Craghoppers highlight this as her core expertise.
Outdoor Retail
She has spent a significant part of her recent career working for outdoor apparel and equipment companies, including Regatta and Craghoppers. [Predicted]
Graphic Design
Her experience includes a broad range of graphic design work, combining digital and print media for marketing and advertising purposes.

Media Appearances

Kirsty has no verified media appearances

Work History

7-2025
Senior Digital Designer at The Regatta Group
11-2016 - 8-2025
Senior Digital Designer at Craghoppers
8-2012 - 10-2016
Graphic Designer at Sigma Sports
8-2010 - 8-2012
Junior Freelance Graphic Designer at Cadbury plc.
1-2010 - 6-2010
Graduate Designer at Nutcracker Design and Marketing

Education

2007 - 2010
Bachelor of Arts (BA) Honors from University of Wolverhampton
2004 - 2006
BTEC National Diploma from Dudley College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Barnton, England, United Kingdom Job Level : N/A Designation : Senior Digital Designer at The Regatta Group
URL has been copied!

Insights For Selling To Kirsty

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsty is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kirsty

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kirsty move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kirsty take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kirsty

Personality Compatibility


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