Kirsty Mason

Commander
DISC Type : D

Chief Information Officer at Bentley Motors

Newcastle-Under-Lyme, England, United Kingdom

Overview

Kirsty Mason is the Chief Information Officer at Bentley Motors, leading global digital, data, and technology transformation. Educated at Cambridge and Oxford, she specializes in modernizing legacy systems and embedding data and AI capabilities in regulated industries like automotive and aviation. Colleagues describe her as driven, focused, and resilient.

Outside of her CIO role, Kirsty is a passionate advocate for mentorship, particularly for women in business, focusing on balancing work and personal well-being. She has a keen interest in architecture and home renovation, recently celebrating her husbands standing seam metal roof business after a three-year home transformation project.

Unique fact: Kirsty intentionally forgoes a personal office at Bentley, choosing to book a desk alongside her colleagues to remain accessible and foster a collaborative culture.

Personality Overview

Impact-Driven

Candid & Clear

Risk-Taker

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They take a lot of pride in personal achievements.

Topics They Care About

AI Adoption
Frequently speaks about building the foundational data literacy and skills required for successful enterprise AI adoption in the automotive industry.
Authentic Leadership
Advocates for a leadership style based on emotional intelligence, transparency, and vulnerability to build trust and navigate change effectively, a topic she covers in executive summits.
Women in Tech
Actively mentors women in business and discusses defining workplace actions that support female tech professionals in interviews and podcasts.

Media Appearances

Bentley Motors CIO Kirsty Mason on building the skills foundation for AI adoption. Featured in CIO Leadership Live (Apple Podcasts)

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Bentley Motors CIO Kirsty Mason on building the skills foundation for AI adoption. Featured in CIO.com (video)

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Work History

1-2022
Chief Information Officer at Bentley Motors
2-2021 - 12-2021
VP of Technology & Transformation at Virgin Atlantic
9-2019 - 2-2021
Vice President of Transformation at Virgin Atlantic
10-2018 - 8-2019
VP Business Systems, Technology at Virgin Atlantic
10-2016 - 12-2017
Director of Newbuild & Refits at Carnival UK (P&O Cruises & Cunard)

Education

8-2024 - 11-2024
Judge Business School from University of Cambridge
2017 - 2017
CIO Academy from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 32 Location : Newcastle-Under-Lyme, England, United Kingdom Job Level : Leadership Designation : Chief Information Officer at Bentley Motors
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Insights For Selling To Kirsty

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsty is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kirsty

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Kirsty move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Kirsty take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Kirsty

Personality Compatibility


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