Kirsty Russell

Inspirer
DISC Type : di

Group Financial Controller at Kitwave Wholesale Group

Whitley Bay, England, United Kingdom

Overview

Kirsty Russell is a seasoned finance leader with a track record of scaling SaaS and software businesses. Educated at Newcastle University, she focuses on transforming finance into a strategic partner, guiding strategy and simplification. Her expertise includes private equity transitions, SaaS metrics, and investor relations.

Outside of her corporate roles, Kirsty is deeply involved in regional heritage and culture as a Non-Executive Director for Beamish Museum Trading Limited. She is passionate about contributing to the museums long-term strategic vision and future success, working alongside a diverse and dedicated team.

Unique fact: She holds a board member position at Beamish, one of the UKs most prominent open-air museums.

Personality Overview

Charming & Persuasive

Decisive

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

SaaS Business Scaling
Her professional profile highlights a track record of scaling SaaS and software companies, with a focus on metrics like ARR, churn, and LTV.
Strategic Finance
She emphasizes ensuring finance is a true strategic partner that delivers commercial insight, rather than just a reporting function.
Museum Governance
As a board member for Beamish Museum's trading arm, she is actively involved in shaping the future of a major cultural institution.

Media Appearances

Kirsty has no verified media appearances

Work History

2-2026
Group Financial Controller at Kitwave Wholesale Group
3-2025
Non Executive Director at BEAMISH MUSEUM TRADING LIMITED
11-2024 - 2-2026
VP Finance UKI at Hubexo
1-2024 - 11-2024
UK Group Head of Financial Control at Hubexo
1-2023 - 1-2024
Senior Group FP&A analyst at Johnson Matthey

Education

2002 - 2005
ACA from ICAEW
1999 - 2002
Financial and Business Economics from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Whitley Bay, England, United Kingdom Job Level : Senior Designation : Group Financial Controller at Kitwave Wholesale Group
URL has been copied!

Insights For Selling To Kirsty

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsty is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kirsty

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kirsty move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Kirsty take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Kirsty

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.