Kirsty Watt

Evaluator
DISC Type : scd

Director of Strategy and External Affairs at Acas

St Albans, England, United Kingdom

Overview

Kirsty is the Director of Strategy and External Affairs at Acas, focused on improving working life in Britain. Her career includes senior roles at the Department for Education, where she led programs on equality and tackling social disadvantage. She holds an MSc in Politics and Administration from Birkbeck, University of London.

Outside of her professional life, Kirsty is a keen runner and passionate about animal welfare. She has participated in long-distance running events to support causes she cares about, combining her athletic pursuits with charitable fundraising, particularly for animal-focused organizations.

In memory of her dog Molly, she successfully fundraised for the Dogs Trust by running a half marathon.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Workplace Fairness
Her role at Acas is centered on making work better for everyone. She actively supports legislative moves towards fairer and more inclusive workplaces.
Tackling Disadvantage
As a former Deputy Director at the Department for Education, she led teams and programs designed to address critical issues faced by disadvantaged children.
The Future of Work
A core part of her strategic role involves forging consensus on the future of work and helping organizations navigate change and inclusion.

Media Appearances

Kirsty has no verified media appearances

Work History

9-2022
Director of Strategy and External Affairs at Acas
12-2020 - 9-2022
Deputy Director (Disadvantage & Place) at Department for Education
1-2020 - 12-2020
Associate Director (Vulnerable Children and Young People) at Department for Education
10-2014 - 1-2020
Head at Academy Ambassadors
1-2008 - 9-2014
Adviser (Policy and Communications) at Department for Education

Education

1988 - 1999
MSc from Birkbeck, University of London
1990 - 1993
BA (Hons) from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 28 Location : St Albans, England, United Kingdom Job Level : Mid-senior Designation : Director of Strategy and External Affairs at Acas
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Insights For Selling To Kirsty

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsty is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kirsty

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kirsty move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kirsty take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kirsty

Personality Compatibility


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