Kratika Tyagi

Questioner
DISC Type : c

UI/UX Designer at Pilgrim

Mumbai, Maharashtra, India

Overview

A product designer with over two years of experience, Kratika specializes in creating clear, usable, and thoughtful user experiences. A graduate of the National Institute of Fashion Technology and IIT Bombay, she is skilled in UI/UX design and research.

Kratika is deeply curious about artificial intelligence and continuously experiments with new tools. She enjoys building interactive projects that explore how real-world materials and user presence can be integrated into digital interfaces, a practice she calls "Vibecoding".

She built a camera-reflective metal button using Google AI Studio, where the surface realistically reacts to a live camera feed.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

AI in Design
Actively experiments with tools like Google AI Studio to create new interactions and explore the boundaries of digital interfaces.
Interactive Interfaces
Builds personal projects that react to user presence in real-time, such as particle playgrounds that respond to faces and hands.
User Experience Design
Focuses professionally on clarity, usability, and thoughtful user experiences, with a background in user research and UI/UX design.

Media Appearances

Kratika has no verified media appearances

Work History

10-2024
UI/UX Designer at Pilgrim
7-2024 - 9-2024
User Experience Designer at Impact App
1-2024 - 6-2024
UI/UX Design Intern at Arvind Fashions Limited
6-2023 - 12-2023
Freelancer at Horizon Branding

Education

1-2026 - 8-2027
ePGD from Indian Institute of Technology, Bombay
8-2020 - 8-2024
Bachelors in Fashion Technology from National Institute of Fashion Technology India

More Information

Social Presence :

Prographics :

Exp : 2 Location : Mumbai, Maharashtra, India Job Level : Junior Designation : UI/UX Designer at Pilgrim
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Insights For Selling To Kratika

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kratika is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kratika

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kratika move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kratika take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kratika

Personality Compatibility


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