Kris Mack in

Kris Mack

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Vice President, Digital Operations at Hibbett
📍 Birmingham, Alabama, United States

Kris Mack is a high-performing leader with over 20 years of experience in eCommerce and retail, currently serving as the VP of Digital Operations at Hibbett. She specializes in omnichannel strategy, product management, and customer experience. Kris earned her BA from Temple University.

Colleagues consistently praise her as an energetic and highly effective cross-functional partner. She is described as a "go-to" person for complex problem-solving and an excellent builder of loyal, motivated teams who knows how to foster a collaborative environment.

Kris has a keen interest in major sporting events, such as the World Games.

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Experience
25 Years
Current Role
Vice President, Digital Operations
Job Level
Senior
Location
Birmingham, Alabama, United States
Personality Overview

How Kris shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kris cares about

Digital Operations
Her entire career is focused on eCommerce operations, including product lifecycle, supply chain processes, and fulfillment for major retail brands like Hibbett and David's Bridal.
Omnichannel Strategy
Listed as a core strength, she focuses on creating a seamless customer experience between digital platforms and physical stores across the US, Canada, and the UK.
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Career

Work history

6-2025
Vice President, Digital Operations
Hibbett
6-2019 - 7-2025
Sr Director, Web Operations
Hibbett
4-2016 - 6-2019
Director, Web Operations
Hibbett
5-2008 - 1-2016
Director Digital Operations
David's Bridal
Director Web Development & Marketing
Alfred Angelo
In the press

Media appearances

Q&A: How Hibbett approaches its new ecommerce site and omnichannel strategy. Featured in Digital Commerce 360
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Education
1981 - 1985
BA
Temple University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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