Krista Brown

Commander
DISC Type : D

Senior Director, User Experience at Bristol Myers Squibb

Greater Boston, United States

Overview

Krista has no verified overview

Personality Overview

Impact-Driven

Decisive

Candid & Clear

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They respond well to strong and respectful communication.

Topics They Care About

Krista has no verified topics they care about

Media Appearances

Krista has no verified media appearances

Work History

1-2024 - 5-2026
Senior Director, User Experience at Bristol Myers Squibb
10-2016 - 8-2023
Director, User Experience at Pall Corporation
3-2010 - 10-2016
Senior Manager, User Experience at athenahealth
8-2008 - 3-2010
Interaction Designer at Monster Worldwide
6-2003 - 8-2008
User Experience Designer at Bank of America

Education

Master of Science from Bentley University - McCallum Graduate School of Business
Bachelor of Science from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Boston, United States Job Level : N/A Designation : Senior Director, User Experience at Bristol Myers Squibb
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Insights For Selling To Krista

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krista is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Krista

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Krista move?

  • They can take decisions very fast if you manage to convince them.
  • Can Krista take some risk or not?

  • The risks don’t matter much to them.

You And Krista

Personality Compatibility


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