Krista Holden

Observer
DISC Type : ic

Software Engineer at Google

Sunnyvale, California, United States

Overview

Krista Holden is a Software Engineer at Google on the AdsAI team, specializing in semi-supervised and multi-modal learning. A University of Washington graduate, her recent work focuses on image generation and supporting responsibility in generative models. She has experience in backend development, including infrastructure for machine learning.

Kristas interests bridge the creative and analytical. She has studied 3D modeling and animation, which complements her professional work in image generation. She also has a strong foundation in theoretical computer science, having served as a Teaching Assistant for a discrete mathematics course during her time at university.

Her work on image generation for product recontextualization, a project she spent two years on, has now successfully rolled out to 100%.

Personality Overview

Curious

Value Driven

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Generative AI in Ads
Her primary focus for the past two years has been on image generation for product advertisements, a feature that has recently fully launched.
Multi-Modal Learning
Her role on the Google AdsAI team explicitly involves working with semi-supervised and multi-modal learning models.
Responsible AI
Her work includes supporting responsibility and ethics in the development and deployment of generative AI models within the advertising space.

Media Appearances

Krista has no verified media appearances

Work History

9-2016
Software Engineer at Google
6-2015 - 9-2015
Software Engineering Intern at Google
4-2015 - 6-2015
Teaching Assistant at University of Washington
6-2014 - 9-2014
Engineering Practicum Intern at Google
9-2012 - 9-2013
High School Intern at Applied Technical Systems

Education

2013 - 2016
Bachelor's degree from University of Washington
2009 - 2013
Education details unavailable from Central Kitsap High School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Sunnyvale, California, United States Job Level : Middle Designation : Software Engineer at Google
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Insights For Selling To Krista

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krista is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Krista

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Krista move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Krista take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Krista

Personality Compatibility


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