Krista-Lee Lookit - That Lookit Brand in

Krista-Lee Lookit - That Lookit Brand

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Chief Executive Officer at THAT LOOKIT BRAND: Marketing Management B2B & B2C
📍 San Fernando, Trinidad and Tobago

Krista-Lee Lookit is the CEO and Founder of That Lookit Brand, a marketing and media consultancy. An award-winning global marketing strategist with over 15 years of experience, she specializes in driving demand and conversion for brands across the Caribbean. She holds both a BSc and an MSc from the University of the West Indies.

Outside of her corporate role, Krista-Lee is a passionate national advocate for MSMEs and youth support. She actively mentors teens in entrepreneurship, champions small businesses as Chairperson of the T&T Chambers NOVA Committee, and is a proud mother who speaks on personal branding and womens empowerment.

She created and facilitates "A Brand For You, " a workshop focused on mentoring teenagers in entrepreneurship and guiding businesses in marketing.

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Experience
14 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
San Fernando, Trinidad and Tobago
Personality Overview

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Communication Style
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Priorities

Topics Krista-Lee cares about

SME Advocacy
As Chairperson of the T&T Chamber's NOVA Committee, she actively champions and provides strategic marketing guidance to small and medium-sized enterprises.
Marketing Strategy
Her core focus is helping companies fix their marketing and communications strategy to drive sales conversion, not just attention.
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Career

Work history

4-2023
Chief Executive Officer
THAT LOOKIT BRAND: Marketing Management B2B & B2C
9-2021 - 8-2022
Head of Marketing & Communications ( TT | GY | BBD | JA )
Automotive industry
9-2015 - 1-2020
Marketing Lead | CSR Lead | CARIBLA Digital Marketing Awardee
Pizza Hut
8-2014 - 8-2015
Caribbean Brand Marketing Manager ( TT | GY | STL | JA | BBD )
SM Jaleel & Company Ltd
8-2009 - 7-2014
•Key Accounts Marketing Executive ( CYM | STL | GUY | SUR | BBD ) •Marketing Analyst ( 21 markets)
BAT
In the press

Media appearances

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Education
Master of Science (MSc.)
University of the West Indies, St. Augustine Campus
Bachelor of Science (BSc.)
University of the West Indies, St. Augustine Campus
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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