Krista-Lee Lookit - That Lookit Brand

Critic
DISC Type : C

Chief Executive Officer at THAT LOOKIT BRAND: Marketing Management B2B & B2C

San Fernando, Trinidad and Tobago

Overview

Krista-Lee Lookit is the CEO and Founder of That Lookit Brand, a marketing and media consultancy. An award-winning global marketing strategist with over 15 years of experience, she specializes in driving demand and conversion for brands across the Caribbean. She holds both a BSc and an MSc from the University of the West Indies.

Outside of her corporate role, Krista-Lee is a passionate national advocate for MSMEs and youth support. She actively mentors teens in entrepreneurship, champions small businesses as Chairperson of the T&T Chambers NOVA Committee, and is a proud mother who speaks on personal branding and womens empowerment.

She created and facilitates "A Brand For You, " a workshop focused on mentoring teenagers in entrepreneurship and guiding businesses in marketing.

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

SME Advocacy
As Chairperson of the T&T Chamber's NOVA Committee, she actively champions and provides strategic marketing guidance to small and medium-sized enterprises.
Marketing Strategy
Her core focus is helping companies fix their marketing and communications strategy to drive sales conversion, not just attention.
Youth Mentorship
She serves as a keynote speaker on personal branding and entrepreneurship for students and created a workshop, "A Brand For You, " to mentor teens.

Media Appearances

Krista-Lee has no verified media appearances

Work History

4-2023
Chief Executive Officer at THAT LOOKIT BRAND: Marketing Management B2B & B2C
9-2021 - 8-2022
Head of Marketing & Communications ( TT | GY | BBD | JA ) at Automotive industry
9-2015 - 1-2020
Marketing Lead | CSR Lead | CARIBLA Digital Marketing Awardee at Pizza Hut
8-2014 - 8-2015
Caribbean Brand Marketing Manager ( TT | GY | STL | JA | BBD ) at SM Jaleel & Company Ltd
8-2009 - 7-2014
•Key Accounts Marketing Executive ( CYM | STL | GUY | SUR | BBD ) •Marketing Analyst ( 21 markets) at BAT

Education

Master of Science (MSc.) from University of the West Indies, St. Augustine Campus
Bachelor of Science (BSc.) from University of the West Indies, St. Augustine Campus

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Fernando, Trinidad and Tobago Job Level : Leadership Designation : Chief Executive Officer at THAT LOOKIT BRAND: Marketing Management B2B & B2C
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Insights For Selling To Krista-Lee Lookit

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krista-Lee Lookit is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Krista-Lee Lookit

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Krista-Lee Lookit move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Krista-Lee Lookit take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Krista-Lee Lookit

Personality Compatibility


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