Krista Moatz

Energizer
DISC Type : I

Owner at Avid Capital Advisors

Aspen, Colorado, United States

Overview

Krista Moatz is a General Partner at Sugar Capital, leveraging deep operational experience from co-founding the global media brand POPSUGAR. She scaled POPSUGAR from a blog to a major enterprise before its acquisition. Krista graduated Magna Cum Laude from the University of Washington with a BA in Business Administration/Accounting.

Outside of her venture capital role, Krista is a mother to two sons and resides in Aspen, Colorado with her husband. She has previously served on the board of directors for Compass Family Services and the board of trustees for Town School for Boys, and enjoys Barrys Bootcamp, pizza, and visiting Tahoe.

Krista helped launch and scale POPSUGAR, a prominent womens lifestyle brand, from a personal blog into a global media company with over 100 million monthly users.

Personality Overview

Full Of Energy

Relationship Oriented

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Early-Stage Commerce
At Sugar Capital, she focuses on pre-seed and seed round investments in the entire commerce ecosystem, from consumer brands to the technology and software supporting them.
Corporate Culture
As EVP of Culture at POPSUGAR, she was responsible for perpetuating the company's values and ensuring clear internal communication, a role highlighted in recommendations praising her work.
Founder Mentorship
She actively provides insights to help startup founders navigate new VC funding realities, drawing from her own experience as a successful co-founder of POPSUGAR.

Media Appearances

Sugar Capital's Krista Moatz on Investing in Success. Featured in Spotify

See Now

Work History

4-2022
Owner at Avid Capital Advisors
10-2021
Advisor at Novel
4-2020
General Partner at Sugar Capital
8-2015 - 4-2020
Founder, EVP Culture and Corporate Citizenship at POPSUGAR
6-2006 - 8-2015
Founder, EVP Editorial Operations at POPSUGAR

Education

1996 - 2000
Bachelor's degree from University of Washington

More Information

Social Presence :

Prographics :

Exp : 25 Location : Aspen, Colorado, United States Job Level : N/A Designation : Owner at Avid Capital Advisors
URL has been copied!

Insights For Selling To Krista

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krista is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Krista

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Krista move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Krista take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Krista

Personality Compatibility


Other Avid Capital Advisors Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.