Krista Moatz in

Krista Moatz

Energizer · DISC type I
Owner at Avid Capital Advisors
📍 Aspen, Colorado, United States

Krista Moatz is a General Partner at Sugar Capital, leveraging deep operational experience from co-founding the global media brand POPSUGAR. She scaled POPSUGAR from a blog to a major enterprise before its acquisition. Krista graduated Magna Cum Laude from the University of Washington with a BA in Business Administration/Accounting.

Outside of her venture capital role, Krista is a mother to two sons and resides in Aspen, Colorado with her husband. She has previously served on the board of directors for Compass Family Services and the board of trustees for Town School for Boys, and enjoys Barrys Bootcamp, pizza, and visiting Tahoe.

Krista helped launch and scale POPSUGAR, a prominent womens lifestyle brand, from a personal blog into a global media company with over 100 million monthly users.

Read the full overview →
Experience
25 Years
Current Role
Owner
Location
Aspen, Colorado, United States
Personality Overview

How Krista shows up

Full Of Energy
Relationship Oriented
Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Priorities

Topics Krista cares about

Early-Stage Commerce
At Sugar Capital, she focuses on pre-seed and seed round investments in the entire commerce ecosystem, from consumer brands to the technology and software supporting them.
Corporate Culture
As EVP of Culture at POPSUGAR, she was responsible for perpetuating the company's values and ensuring clear internal communication, a role highlighted in recommendations praising her work.
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Career

Work history

4-2022
Owner
Avid Capital Advisors
10-2021
Advisor
Novel
4-2020
General Partner
Sugar Capital
8-2015 - 4-2020
Founder, EVP Culture and Corporate Citizenship
POPSUGAR
6-2006 - 8-2015
Founder, EVP Editorial Operations
POPSUGAR
In the press

Media appearances

Sugar Capital's Krista Moatz on Investing in Success. Featured in Spotify
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Education
1996 - 2000
Bachelor's degree
University of Washington
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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