Will Hawthorne in

Will Hawthorne

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Owner at Avid Capital Advisors
📍 San Francisco Bay Area, United States

Will Hawthorne is a General Partner at Sugar Capital, focusing on early-stage investments in commerce technology. With over 20 years of experience in M&A and corporate finance, including roles as Head of Internet and Digital Media at JPMorgan and founder of Code Advisors, he brings extensive financial expertise to the firm.

Originally from the Bay Area, Will is a University of Southern California alumnus and earned his MBA from the Kellogg School of Management. He began his career in public accounting, earning his CPA, and now lives with his wife, with their three children currently in college.

Unique fact: Before his extensive career in finance and venture capital, Will ran the seasonal sports business for DirecTV.

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Experience
26 Years
Current Role
Owner
Location
San Francisco Bay Area, United States
Personality Overview

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Priorities

Topics Will cares about

Future of Commerce
As a General Partner at Sugar Capital, his firm's core thesis is investing at the intersection of technology and commerce, specifically in companies that are shaping how consumers buy and sell.
eCommerce Software
Sugar Capital's investment strategy focuses heavily on the "picks and shovels" of retail, backing software companies like Postscript, Disco, and Reflex that power the commerce ecosystem.
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Career

Work history

4-2023
Owner
Avid Capital Advisors
12-2022
Board Observer
Lvble
5-2022
Board Observer
Reflex
1-2021 - 3-2022
Board Member
Snif
10-2020
Board Observer
Disco
In the press

Media appearances

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Education
1998 - 2000
MBA
Northwestern University - Kellogg School of Management
1989 - 1993
BS
University of Southern California
Social presence
in
Behavioral profile

DISC profile (public)

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