Krista Smith in

Krista Smith

Inspirer · DISC type id
Marketing & Communications Director at Paso Robles Wine Country Alliance
📍 Greater San Luis Obispo Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
Marketing & Communications Director
Job Level
Mid-senior
Location
Greater San Luis Obispo Area, United States
Personality Overview

How Krista shows up

Confident & Optimistic
Fast Adopter
Generous

They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Krista cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2026
Marketing & Communications Director
Paso Robles Wine Country Alliance
10-2023 - 12-2025
Marketing Director
Paso Robles Wine Country Alliance
10-2021 - 10-2023
Marketing Communications Manager
Cal Poly Corporation
7-2021 - 9-2021
Senior Account Executive
Nuffer, Smith, Tucker Public Relations
11-2020 - 7-2021
Account Executive
Nuffer, Smith, Tucker Public Relations
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2018 - 2020
Master of Public Policy
California Polytechnic State University-San Luis Obispo
2007 - 2011
Bachelor of Science in Journalism
California Polytechnic State University-San Luis Obispo
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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