Kristen Auguste

Enthusiast
DISC Type : i

Senior Manager, Customer Advocacy Strategy at Siemens Digital Industries Software

Cincinnati, Ohio, United States

Overview

Kristen is an award-winning Global Customer Advocacy Lead at Siemens with a passion for building customer-centric programs. Described as detail-oriented, dependable, and organized, she has a background in customer success and training and has built advocacy initiatives from the ground up. She is a graduate of the University of Dayton.

Deeply passionate about the human side of business, Kristen finds it incredibly moving to see customers succeed and feels her career in advocacy is the best thing that ever happened to her. She also shares customer stories that connect to childhood passions like aviation, highlighting technological and human achievement.

She was recently recognized as one of the Top 100 Influencers in Customer Marketing and Advocacy for 2025.

Personality Overview

Optimistic

Non-Confrontational

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Customer Advocacy
Describes finding customer advocacy as the "best thing that ever happened" to her career and has built multiple programs from scratch at different organizations.
Internal Enablement
She focuses on applying customer advocacy principles internally, working to understand the needs and pain points of her internal stakeholders to foster collaboration.
Digital Transformation
Frequently promotes Siemens' role in industrial digital transformation, highlighting technologies like Digital Twins, AI, and connected engineering workflows in aerospace and manufacturing.

Media Appearances

Kristen has no verified media appearances

Work History

7-2022
Senior Manager, Customer Advocacy Strategy at Siemens Digital Industries Software
6-2021 - 6-2022
Customer Advocacy Program Manager at Mendix (A Siemens Company)
9-2019 - 6-2021
Senior Customer Marketing Manager at Paycor
2017 - 2019
Director, Customer Experience at CRaKN
2016 - 2017
Senior Project Manager at Hobsons

Education

Bachelor of Arts (B.A.) from University of Dayton

More Information

Social Presence :

Prographics :

Exp : 20 Location : Cincinnati, Ohio, United States Job Level : Middle Designation : Senior Manager, Customer Advocacy Strategy at Siemens Digital Industries Software
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Kristen

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Kristen take some risk or not?

  • They can take some low-probability risks if needed.

You And Kristen

Personality Compatibility


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