Kristen Bishop

Questioner
DISC Type : c

Director, Brand Strategy & Activation at Brandtrust

Columbus, Ohio, United States

Overview

Kristen has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Kristen has no verified topics they care about

Media Appearances

Kristen has no verified media appearances

Work History

10-2021
Director, Brand Strategy & Activation at Brandtrust
1-2018 - 10-2021
Associate Director at Brandtrust
2-2016 - 1-2018
Senior Consultant, Client Advisor at Brandtrust
7-2009 - 4-2011
Assistant Account Executive at L.C. Williams & Associates
6-2008 - 8-2008
Education and Conservation at Columbus Zoo

Education

2021 - 2022
Master of Science - MS from Case Western Reserve University
2005 - 2009
E.W. Scripps School of Journalism B.S. from Ohio University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Columbus, Ohio, United States Job Level : Mid-senior Designation : Director, Brand Strategy & Activation at Brandtrust
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kristen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kristen take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kristen

Personality Compatibility


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