Kristen Crawford

Balancer
DISC Type : S

Director of Branding and Communications at Transforming Age

Seattle, Washington, United States

Overview

Kristen has no verified overview

Personality Overview

Formal Mannered

Process-Oriented

Risk-Averse

They are confident about making long-term decisions.  They are polite and respectful but practical. Even if it takes time, they prefer following the process.

Topics They Care About

Kristen has no verified topics they care about

Media Appearances

Kristen has no verified media appearances

Work History

5-2022
Director of Branding and Communications at Transforming Age
8-2019
Corporate Director of Sales and Marketing at Transforming Age
7-2016 - 8-2019
Marketing Director at Transforming Age
10-2014 - 7-2016
Senior Living Sales Counselor at Skyline
1-2010 - 10-2014
Marketing Director at Fred Lind Manor

Education

2000 - 2004
Bachelor's degree from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 22 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Director of Branding and Communications at Transforming Age
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Unless they are the decision maker, bring other stakeholders into the process early
  • Focus on making them comfortable before really commencing the sales motion
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Do not sound very transactional, make extra effort to be genuinely interested
  • Don’t try to be overly social in the early interactions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Kristen

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They can be very slow in making decisions.
  • Can Kristen take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Kristen

Personality Compatibility


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