Kristen Ford in

Kristen Ford

Enthusiast · DISC type i
VP of Content, zyBooks at Wiley
📍 Cambridge, Massachusetts, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
28 Years
Current Role
VP of Content, zyBooks
Job Level
Senior
Location
Cambridge, Massachusetts, United States
Personality Overview

How Kristen shows up

Story Driven
Consensus Focused
Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Priorities

Topics Kristen cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

8-2022
VP of Content, zyBooks
Wiley
1-2019
Director of Content
zyBooks
5-2016 - 1-2019
Director of Content, Physical Sciences
Macmillan Learning
1-2015 - 5-2016
Director of Content, Dynamic Books
Macmillan New Ventures
2012 - 6-2014
Director, Learning Design
Cengage Learning
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor's Degree
SUNY Geneseo
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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