Kristen Knight

Commander
DISC Type : D

VP Marketing Communications & PR - Global at LifeWave Corporate

Lehi, Utah, United States

Overview

Kristen has no verified overview

Personality Overview

Candid & Clear

Impact-Driven

Very Quick

They respond better to strong and respectful interactions.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

Kristen has no verified topics they care about

Media Appearances

Kristen has no verified media appearances

Work History

5-2025
VP Marketing Communications & PR - Global at LifeWave Corporate
1-2022 - 5-2025
Chief Product Officer / Co-founder at ATMOS Fragrance Inc
5-2012 - 5-2025
KKnight Consulting, LLC - Founder, President at KKnight, LLC
6-2022 - 12-2022
Member Board Of Directors at Kyäni
5-2019 - 2-2021
SVP Global Product Management & Marketing at Young Living Essential Oils

Education

1996 - 1998
Masters of Organizational Behavior (specialized MBA) from Brigham Young University
BS from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Lehi, Utah, United States Job Level : Senior Designation : VP Marketing Communications & PR - Global at LifeWave Corporate
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kristen

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kristen take some risk or not?

  • The risks don’t matter much to them.

You And Kristen

Personality Compatibility


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