Kristen Maybank

Critic
DISC Type : C

Sr. Strategic Communications Specialist, President's Office at Ligonier Ministries

Charlotte, North Carolina, United States

Overview

Kristen has no verified overview

Personality Overview

Negotiator

Information Seeker

ROI Driven

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Kristen has no verified topics they care about

Media Appearances

Kristen has no verified media appearances

Work History

2-2025
Sr. Strategic Communications Specialist, President's Office at Ligonier Ministries
12-2022 - 2-2025
Marketing Manager, RBC at Ligonier Ministries
6-2022 - 12-2022
Senior Manager at MKTG Sports + Entertainment
11-2019 - 6-2022
Communications Manager at Ligonier Ministries
1-2018 - 11-2019
Public Relations & Tour Media Official at Ladies Professional Golf Association (LPGA)

Education

2012 - 2014
Master's Program of Sport Management from University of San Francisco
2006 - 2010
B.A. from University of San Diego

More Information

Social Presence :

Prographics :

Exp : 8 Location : Charlotte, North Carolina, United States Job Level : Junior Designation : Sr. Strategic Communications Specialist, President's Office at Ligonier Ministries
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Kristen

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Kristen take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Kristen

Personality Compatibility


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