Kristen Parry

Wildcard
DISC Type : cis

Vice President – Portfolio Marketing, Content, & Creative at Dun & Bradstreet

Washington DC-Baltimore Area, United States

Overview

Kristen has no verified overview

Personality Overview

Friendly But Slow

Requires Proof

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Kristen has no verified topics they care about

Media Appearances

Kristen has no verified media appearances

Work History

1-2024
Vice President – Portfolio Marketing, Content, & Creative at Dun & Bradstreet
7-2020 - 2-2024
Creative Director at Dun & Bradstreet
1-2017 - 7-2020
Senior Marketing Manager – Graphic Design at Dun & Bradstreet
1-2016 - 1-2017
Senior Marketing Manager - Account Based Marketing at Dun & Bradstreet
1-2015 - 1-2016
Senior Marketing Manager - Government Field Marketing at Dun & Bradstreet

Education

M.A. from The George Washington University
Certificate of Graphic and Digital Design from Parsons School of Design - The New School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Washington DC-Baltimore Area, United States Job Level : Senior Designation : Vice President – Portfolio Marketing, Content, & Creative at Dun & Bradstreet
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kristen

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kristen take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kristen

Personality Compatibility


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