Kristen Shelley

Energizer
DISC Type : I

Vice President, Digital Marketing at Universal Music Group

New York City Metropolitan Area, United States

Overview

Kristen Shelley is the Vice President of Digital Marketing for Universal Music Group, overseeing iconic labels like Verve Records and Decca Records US. An alumna of Ramapo College of New Jersey, her expertise in artist relations and online marketing has resulted in multiple awards for best music marketing campaigns.

Beyond her professional achievements in the music industry, Kristen is a passionate creative writer. She dedicates time to poetry, showcasing a strong artistic side that complements her marketing career and reflects her deep engagement with creative expression.

Unique fact: Kristen is a published poet, with her work featured in the anthology "New Jerseys Best Emerging Poets. "

Personality Overview

Big Picture Person

Informal

Enthusiastic

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Digital Music Marketing
Leads digital strategy for several major UMG labels, focusing on content creation, paid media, and analytics to drive artist success and award-winning campaigns.
Talent Development
Actively involved in building her team, frequently posting about hiring for key roles such as Social Media Specialist and Senior Manager of Digital Marketing at Verve Label Group.
Creative Writing
A published poet whose work was selected for the "New Jersey's Best Emerging Poets" anthology, indicating a deep personal passion for the literary arts.

Media Appearances

Kristen has no verified media appearances

Work History

1-2024
Vice President, Digital Marketing at Universal Music Group
2-2020 - 1-2024
Digital Marketing Director at Universal Music Group
3-2018 - 2-2020
Digital Marketing Manager at Universal Music Group
3-2018 - 2-2020
Digital Marketer at Fame House
8-2016 - 3-2018
Digital Marketing Coordinator at Nicklaus Marketing & PR

Education

2014 - 2016
Bachelor of Arts (B.A.) from Ramapo College of New Jersey
2011 - 2013
Associate’s Degree from County College of Morris

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President, Digital Marketing at Universal Music Group
URL has been copied!

Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Kristen

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Kristen take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Kristen

Personality Compatibility


Other Universal Music Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.