Kristen Shelley in

Kristen Shelley

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Vice President, Digital Marketing at Universal Music Group
📍 New York City Metropolitan Area, United States

Kristen Shelley is the Vice President of Digital Marketing for Universal Music Group, overseeing iconic labels like Verve Records and Decca Records US. An alumna of Ramapo College of New Jersey, her expertise in artist relations and online marketing has resulted in multiple awards for best music marketing campaigns.

Beyond her professional achievements in the music industry, Kristen is a passionate creative writer. She dedicates time to poetry, showcasing a strong artistic side that complements her marketing career and reflects her deep engagement with creative expression.

Unique fact: Kristen is a published poet, with her work featured in the anthology "New Jerseys Best Emerging Poets. "

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Experience
9 Years
Current Role
Vice President, Digital Marketing
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Kristen cares about

Digital Music Marketing
Leads digital strategy for several major UMG labels, focusing on content creation, paid media, and analytics to drive artist success and award-winning campaigns.
Talent Development
Actively involved in building her team, frequently posting about hiring for key roles such as Social Media Specialist and Senior Manager of Digital Marketing at Verve Label Group.
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Career

Work history

1-2024
Vice President, Digital Marketing
Universal Music Group
2-2020 - 1-2024
Digital Marketing Director
Universal Music Group
3-2018 - 2-2020
Digital Marketing Manager
Universal Music Group
3-2018 - 2-2020
Digital Marketer
Fame House
8-2016 - 3-2018
Digital Marketing Coordinator
Nicklaus Marketing & PR
In the press

Media appearances

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Education
2014 - 2016
Bachelor of Arts (B.A.)
Ramapo College of New Jersey
2011 - 2013
Associate’s Degree
County College of Morris
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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