Kristen Westfall

Questioner
DISC Type : c

VP of Media Services at Pathlabs

United States

Overview

Kristen has no verified overview

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Kristen has no verified topics they care about

Media Appearances

Kristen has no verified media appearances

Work History

1-2023
VP of Media Services at Pathlabs
1-2022 - 1-2023
Senior Account Director at Pathlabs
3-2019 - 12-2021
Account Director at Pathlabs
12-2014 - 3-2019
Media Department Manager at PartnersCreative
4-2013 - 12-2014
Marketing and Public Relations at Montana Food Bank Network

Education

2002 - 2006
B.S. from University of Idaho
2009 - 2009
Advanced Grant Writing from North Idaho College

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : Senior Designation : VP of Media Services at Pathlabs
URL has been copied!

Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kristen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kristen take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kristen

Personality Compatibility


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