Kristi Faulkner

Visionary
DISC Type : Ds

Head of Brand & Product Marketing at Zinnia

New York, New York, United States

Overview

Kristi Faulkner serves as the Head of Brand & Product Marketing at Zinnia, where she specializes in building brands and creating strategic narratives for high-growth technology companies. A graduate of Texas State University, she excels at category design and turning ambiguity into clarity. Colleagues describe her as strategic, creative, and an inspirational leader.

She is a passionate and dedicated advocate for gender equality in business. This commitment is demonstrated through her work as a co-founder of both Gender Fair, a public benefit corporation, and WOMENK! ND, a strategic communications firm, as well as her time as a senior contributor for Forbes.

Kristi was the executive producer for TEDxColumbusCircle, where she coached 18 experts and luminaries on how to craft and deliver their personal TED talks.

Personality Overview

Objective Evaluator

Big Vision Person

Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Brand as Differentiator
Believes brand is the "operating system that accelerates growth" and a force multiplier across business functions, not just a soft, emotional layer.
Tech Storytelling
Focuses on turning complex technology into clear, compelling narratives that drive customer adoption and confidence for high-growth tech companies.
Gender Equality
Co-founded two purpose-driven firms (Gender Fair, WOMENK! ND) and wrote for Forbes to promote and accelerate gender equity in the corporate world.

Media Appearances

Class Notes – Colby Magazine (mentions Kristi Faulkner, Head of Brand & Product Marketing at Zinnia). Featured in Colby Magazine

See Now

Work History

1-2021
Head of Brand & Product Marketing at Zinnia
5-2018
Executive Producer, TEDxColumbusCircle at TED Conferences
1-2016 - 9-2020
Co-Founder, Chief Marketing Officer at Gender Fair: A Public Benefit Corporation
6-2015 - 12-2022
Senior Contributor at Forbes
9-2020
Strategic Director, Co-Founder & President at WOMENK!ND

Education

BA from Texas State University

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Brand & Product Marketing at Zinnia
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Insights For Selling To Kristi

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristi is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kristi

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kristi move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kristi take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kristi

Personality Compatibility


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