Kristi Faulkner in

Kristi Faulkner

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Head of Brand & Product Marketing at Zinnia
📍 New York, New York, United States

Kristi Faulkner serves as the Head of Brand & Product Marketing at Zinnia, where she specializes in building brands and creating strategic narratives for high-growth technology companies. A graduate of Texas State University, she excels at category design and turning ambiguity into clarity. Colleagues describe her as strategic, creative, and an inspirational leader.

She is a passionate and dedicated advocate for gender equality in business. This commitment is demonstrated through her work as a co-founder of both Gender Fair, a public benefit corporation, and WOMENK! ND, a strategic communications firm, as well as her time as a senior contributor for Forbes.

Kristi was the executive producer for TEDxColumbusCircle, where she coached 18 experts and luminaries on how to craft and deliver their personal TED talks.

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Experience
10 Years
Current Role
Head of Brand & Product Marketing
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

How Kristi shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kristi cares about

Brand as Differentiator
Believes brand is the "operating system that accelerates growth" and a force multiplier across business functions, not just a soft, emotional layer.
Tech Storytelling
Focuses on turning complex technology into clear, compelling narratives that drive customer adoption and confidence for high-growth tech companies.
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Career

Work history

1-2021
Head of Brand & Product Marketing
Zinnia
5-2018
Executive Producer, TEDxColumbusCircle
TED Conferences
1-2016 - 9-2020
Co-Founder, Chief Marketing Officer
Gender Fair: A Public Benefit Corporation
6-2015 - 12-2022
Senior Contributor
Forbes
9-2020
Strategic Director, Co-Founder & President
WOMENK!ND
In the press

Media appearances

Class Notes – Colby Magazine (mentions Kristi Faulkner, Head of Brand & Product Marketing at Zinnia). Featured in Colby Magazine
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Education
BA
Texas State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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