Annabel Pearce

Enthusiast
DISC Type : i

Director, Insights and Innovation | Brand Marketing at TELUS

Cherry Valley, Ontario, Canada

Overview

Annabel Pearce serves as the Director of Insights and Innovation for Brand Marketing at TELUS. A long-tenured marketing professional with the company, she specializes in go-to-market strategy, brand development, and campaign management. She holds a Bachelor of Commerce from McGill University and also studied at the University of Waterloo.

Annabel has demonstrated a commitment to social impact, having been a senior marketing manager on TELUSs award-winning #EndBullying campaign. She is also a proven leader, highlighted by her nomination for and completion of the companys Leadership NOW program, showcasing her dedication to professional growth.

She created "Feature Fridays, " a weekly sales training program that she grew to an audience of over 150 sales reps.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Brand Innovation
Her current role as Director of Insights and Innovation is focused on shaping the future of the TELUS brand through new strategies and marketing approaches.
Social Purpose Marketing
Was a key manager on TELUS's award-winning #EndBullying campaign, showing a strong commitment to marketing that drives positive social change.
Go-to-Market Strategy
Has a proven track record of bringing campaigns, products, and services to market, a core theme throughout her career at TELUS.

Media Appearances

Annabel has no verified media appearances

Work History

12-2022
Director, Insights and Innovation | Brand Marketing at TELUS
4-2018 - 12-2022
Manager, Marketing | Masterbrand and Social Purpose at TELUS
3-2017 - 3-2018
Director, Customer Marketing & GTM | Mobility Wireless at TELUS
8-2010 - 4-2011
Marketing Manager, Consumer Trade Marketing at TELUS
6-2008 - 8-2010
MARKETING MANAGER, Business Trade Marketing at TELUS

Education

2000 - 2003
BCOM from McGill University
1998 - 2000
Science and Business from University of Waterloo

More Information

Social Presence :

Prographics :

Exp : 17 Location : Cherry Valley, Ontario, Canada Job Level : Mid-senior Designation : Director, Insights and Innovation | Brand Marketing at TELUS
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Insights For Selling To Annabel

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annabel is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Annabel

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Annabel move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Annabel take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Annabel

Personality Compatibility


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