Annabel Pearce in

Annabel Pearce

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Director, Insights and Innovation | Brand Marketing at TELUS
📍 Cherry Valley, Ontario, Canada

Annabel Pearce serves as the Director of Insights and Innovation for Brand Marketing at TELUS. A long-tenured marketing professional with the company, she specializes in go-to-market strategy, brand development, and campaign management. She holds a Bachelor of Commerce from McGill University and also studied at the University of Waterloo.

Annabel has demonstrated a commitment to social impact, having been a senior marketing manager on TELUSs award-winning #EndBullying campaign. She is also a proven leader, highlighted by her nomination for and completion of the companys Leadership NOW program, showcasing her dedication to professional growth.

She created "Feature Fridays, " a weekly sales training program that she grew to an audience of over 150 sales reps.

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Experience
17 Years
Current Role
Director, Insights and Innovation | Brand Marketing
Job Level
Mid-senior
Location
Cherry Valley, Ontario, Canada
Personality Overview

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Decision Approach
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Priorities

Topics Annabel cares about

Brand Innovation
Her current role as Director of Insights and Innovation is focused on shaping the future of the TELUS brand through new strategies and marketing approaches.
Social Purpose Marketing
Was a key manager on TELUS's award-winning #EndBullying campaign, showing a strong commitment to marketing that drives positive social change.
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Career

Work history

12-2022
Director, Insights and Innovation | Brand Marketing
TELUS
4-2018 - 12-2022
Manager, Marketing | Masterbrand and Social Purpose
TELUS
3-2017 - 3-2018
Director, Customer Marketing & GTM | Mobility Wireless
TELUS
8-2010 - 4-2011
Marketing Manager, Consumer Trade Marketing
TELUS
6-2008 - 8-2010
MARKETING MANAGER, Business Trade Marketing
TELUS
In the press

Media appearances

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Education
2000 - 2003
BCOM
McGill University
1998 - 2000
Science and Business
University of Waterloo
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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