John Matoso in

John Matoso

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Advocate Partner at Datafeed
📍 Greater Montreal Metropolitan Area, Canada

John is a change management leader with over 25 years of experience specializing in human-centered transformation. An Oxford-educated AI Ethicist and Auditor, he founded SubTonique to help large organizations deliver results. People who have worked with him describe him as smart, collaborative, and empathetic.

Based in Canada, John demonstrates a strong appreciation for humor and is bilingual in English and French. He brings a personal touch to his work, celebrating his profession and sharing insights that connect with his network on a human level.

John uses a unique approach to his work inspired by jazz improvisation to help organizations dynamically navigate complex changes.

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Experience
1 Years
Current Role
Advocate Partner
Job Level
Junior
Location
Greater Montreal Metropolitan Area, Canada
Personality Overview

How John shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics John cares about

Human-Centered Change
His entire career is built on the belief that focusing on people is the only way for major organizational transformations to truly succeed.
Ethical AI Adoption
Leveraging his Oxford education and certifications, he offers specialized "AI Change & Ethics Advisory" to align innovation with critical ethical safeguards.
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Career

Work history

3-2025
Advocate Partner
Datafeed
Change Management Consultant, Facilitator, Owner
SubTonique
Director, Learning, Communications & Change Management
IGM Financial Inc.
Senior Manager, Learning, Communications & Change Management
IGM Financial Inc.
Senior Business Consultant
IG Wealth Management
In the press

Media appearances

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Education
2-2025 - 3-2025
Oxford AI Ethics
Saïd Business School, University of Oxford
2-2024 - 4-2024
Oxford Artificial Intelligence Programme
Saïd Business School, University of Oxford
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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