John Matoso

Sharpshooter
DISC Type : DC

Advocate Partner at Datafeed

Greater Montreal Metropolitan Area, Canada

Overview

John is a change management leader with over 25 years of experience specializing in human-centered transformation. An Oxford-educated AI Ethicist and Auditor, he founded SubTonique to help large organizations deliver results. People who have worked with him describe him as smart, collaborative, and empathetic.

Based in Canada, John demonstrates a strong appreciation for humor and is bilingual in English and French. He brings a personal touch to his work, celebrating his profession and sharing insights that connect with his network on a human level.

John uses a unique approach to his work inspired by jazz improvisation to help organizations dynamically navigate complex changes.

Personality Overview

ROI Driven

Rigorous & Demanding

Precise But Practical

They like to stay in control of the negotiation or defining of the terms.  They put a lot of effort into ensuring personal success. They respond well to strong and respectful communication.

Topics They Care About

Human-Centered Change
His entire career is built on the belief that focusing on people is the only way for major organizational transformations to truly succeed.
Ethical AI Adoption
Leveraging his Oxford education and certifications, he offers specialized "AI Change & Ethics Advisory" to align innovation with critical ethical safeguards.
Improvisational Strategy
He is methodology-agnostic and draws on "Improvisation Change, " using the metaphor of jazz to create flexible and responsive change strategies for clients.

Media Appearances

John has no verified media appearances

Work History

3-2025
Advocate Partner at Datafeed
Change Management Consultant, Facilitator, Owner at SubTonique
Director, Learning, Communications & Change Management at IGM Financial Inc.
Senior Manager, Learning, Communications & Change Management at IGM Financial Inc.
Senior Business Consultant at IG Wealth Management

Education

2-2025 - 3-2025
Oxford AI Ethics from Saïd Business School, University of Oxford
2-2024 - 4-2024
Oxford Artificial Intelligence Programme from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 1 Location : Greater Montreal Metropolitan Area, Canada Job Level : Junior Designation : Advocate Partner at Datafeed
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from John

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will John move?

  • If convinced, they can reach decisions quite fast.
  • Can John take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And John

Personality Compatibility


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