Michelle Robichaud in

Michelle Robichaud

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Director, Media Relations & Member Engagement at Équité Association
📍 Kitchener, Ontario, Canada

Michelle is a senior communications expert and the Director of Media Relations & Member Engagement at Équité Association. She specializes in brand reputation and strategic communications, having led teams for iconic Canadian organizations like Tim Hortons and Sleep Country Canada. She is a graduate of Humber College and holds a certificate in Board Governance.

Deeply committed to community causes, Michelle serves on the Board of Directors for Stonehenge Therapeutic Community, an organization providing specialized addiction services. She actively participates in fundraising and awareness campaigns, demonstrating a clear passion for supporting individuals and families experiencing harm related to substance use.

She is consistently described by colleagues as a passionate, dedicated, and enthusiastic leader with exceptional commitment.

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Experience
4 Years
Current Role
Director, Media Relations & Member Engagement
Job Level
Mid-senior
Location
Kitchener, Ontario, Canada
Personality Overview

How Michelle shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Michelle cares about

Reputation Management
A core focus of her career, she advises C-suite leaders on navigating intense reputational issues and protecting the integrity of major Canadian brands.
Insurance Fraud Prevention
Her current role at Équité Association involves educating Canadians about insurance crimes like "Ghost Brokers" to help them avoid becoming victims.
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Career

Work history

6-2024
Director, Media Relations & Member Engagement
Équité Association
6-2023 - 5-2024
Director, Communications
Sleep Country Canada
7-2021 - 6-2023
Director, Communications and Public Affairs
dentalcorp
7-2021
Senior Manager Corporate Communications
Co-operators
Director, Communications
Tim Hortons
In the press

Media appearances

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Education
2-2025 - 5-2025
Modern Board: Board Governance Essentials
Conestoga College
Graduate
Humber College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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