Wenche Dennerheim

Critic
DISC Type : C

Marketing Manager, Group Product Marketing at Systemair Group

Greater Stockholm Metropolitan Area, Sweden

Overview

Wenche is a Marketing Manager at Systemair Group, specializing in building B2B brands across digital platforms. With a background in marketing communications from Atlas Copco and Stockholm University, she has deep expertise in integrated marketing campaigns, content strategy, and lead generation.

She is passionate about sustainability and empowering the next generation, drawing inspiration from the ingenuity and leadership of youth. Wenche values family and is particularly attentive to the health and well-being of children, such as the air quality in the spaces they occupy.

Her daughter and friends spearheaded a school sustainability project, creating a "trash picker" using a drone.

Personality Overview

Critic

Negotiator

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Indoor Air Quality
Frequently posts about the importance of good ventilation and air quality, particularly in public spaces like sports arenas and schools.
B2B Digital Marketing
Her career is focused on B2B marketing, with skills in SEO, content marketing, and creating integrated digital campaigns for industrial clients.
Youth Sustainability
Expressed immense pride in her daughter’s school project that involved building a drone to pick up trash, highlighting a passion for youth-led environmental initiatives.

Media Appearances

Wenche has no verified media appearances

Work History

11-2024
Marketing Manager, Group Product Marketing at Systemair Group
10-2018 - 4-2025
Process Leader Marketing & Communication at Systemair Group
5-2015 - 6-2018
Marketing Communications Manager at Atlas Copco
2005 - 2010
Project Manager at Boardwalk International Advertising Agency
2000 - 2005
Production Manager at Boardwalk International Advertising Agency

Education

2011 - 2015
Marketing Communications from Stockholm University
2009 - 2010
DIHR from Stockholm University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Middle Designation : Marketing Manager, Group Product Marketing at Systemair Group
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Insights For Selling To Wenche

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wenche is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Wenche

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Wenche move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Wenche take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Wenche

Personality Compatibility


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