Kristin Fix

Commander
DISC Type : D

Senior Vice President of Sales at Genomenon, Inc

Malvern, Pennsylvania, United States

Overview

Kristin Fix is a sales executive with over 20 years of experience leading commercial teams in the Life Sciences, data, and technology sectors. As SVP of Sales at Genomenon, she focuses on AI-driven genomics and real-world evidence. She holds a B. A. from Michigan State University.

She is the founder and president of Strategic Links, LLC, a boutique consulting and training company specializing in customized sales and coaching workshops.

Personality Overview

Impact-Driven

Strong-Willed

Decisive

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

AI in Genomics
Her role at Genomenon centers on blending AI with genomic expertise to transform unstructured medical research into actionable, real-world evidence and patient insights.
Real-World Evidence
She champions using literature-derived RWE to enhance disease mapping and clinical trial design, viewing it as a critical addition to traditional data sources like EHR and claims.
Leadership & Team Growth
She has a history of building and scaling high-performing commercial teams and frequently posts about leadership principles and hiring for her sales organization.

Media Appearances

Kristin has no verified media appearances

Work History

9-2025
Senior Vice President of Sales at Genomenon, Inc
4-2022 - 1-2025
Senior Vice President, Insights Sales at Inovalon
3-2018 - 8-2025
President/Founder at Strategic Links, LLC
2-2016 - 3-2018
Vice President, Sales - East Region at Symphony Health
3-2013 - 1-2016
National Account Director at Symphony Health

Education

B.A. from Michigan State University
Education details unavailable from University of Florida

More Information

Social Presence :

Prographics :

Exp : 27 Location : Malvern, Pennsylvania, United States Job Level : Leadership Designation : Senior Vice President of Sales at Genomenon, Inc
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Insights For Selling To Kristin

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kristin

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Kristin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Kristin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Kristin

Personality Compatibility


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