Kristin Potts in

Kristin Potts

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Marketing Consultant at Freelance
📍 Charlotte, North Carolina, United States

Kristin Potts is a B2B tech marketing leader who specializes in guiding growth-stage companies and managing M&A integration. A graduate of Indiana University Bloomington, she excels at building and scaling marketing functions to drive revenue. People who have worked with her describe her as strategic, inspiring, and an excellent collaborator.

Kristins recent focus has been on the transformative power of AI in the workplace, particularly within HR. She is passionate about the employee experience, especially during periods of rapid growth and acquisitions, ensuring a unified company culture is fostered.

She successfully scaled Workdays Prism Analytics from an acquired asset into a $73 million ARR revenue driver within just three years.

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Experience
18 Years
Current Role
Marketing Consultant
Job Level
Mid-senior
Location
Charlotte, North Carolina, United States
Personality Overview

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Priorities

Topics Kristin cares about

M&A Marketing Integration
Her career features extensive experience leading marketing integration during acquisitions at Workday, Platfora, and Cisco. She recently posted about the importance of the employee experience during this process.
AI in the Workplace
Frequently posts about the impact of AI on the future of work and HR, sharing research and insights from Workday on topics like agentic AI and reskilling.
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Career

Work history

9-2025
Marketing Consultant
Freelance
8-2016 - 5-2025
Strategic Marketing Leader | Product Launch & GTM Strategy | Cross-Functional Leadership
Workday
10-2013 - 8-2016
Sr. Director, Marketing
Platfora (acquired by Workday)
12-2011 - 1-2014
Go-to-Market and Product Marketing Consulting
Snowcone Marketing
1-2007 - 12-2011
Senior Manager, Security Product Marketing Programs
Cisco Systems
In the press

Media appearances

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Education
BA
Indiana University Bloomington
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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