Kristin Potts is a B2B tech marketing leader who specializes in guiding growth-stage companies and managing M&A integration. A graduate of Indiana University Bloomington, she excels at building and scaling marketing functions to drive revenue. People who have worked with her describe her as strategic, inspiring, and an excellent collaborator.
Kristins recent focus has been on the transformative power of AI in the workplace, particularly within HR. She is passionate about the employee experience, especially during periods of rapid growth and acquisitions, ensuring a unified company culture is fostered.
She successfully scaled Workdays Prism Analytics from an acquired asset into a $73 million ARR revenue driver within just three years.
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